Digital Lead Generation Manager
- Use client review data to identify and deliver new business opportunities through referral schemes and existing clients. Develop and execute online campaigns to support advisers with new business generation, to meet new business targets
- Work with key 3rd party lead generation provider to generate new business opportunities and drive continual growth of the channel
- Work with internal teams to align and adjust lead generation activity with business objectives
- Identify new 3rd party lead generation opportunities
- Identify lead nurturing opportunities
- Use Hubspot to support lead generation activity and reporting
- At least 5 years digital marketing experience
- Proven track record in developing and implementing end to end digital lead generation strategies
- Experience and skills in lead capture methods and lead nurturing tactics
- Solid understanding of multiple digital channels and/or deep knowledge of PPC, email marketing, social media or affiliate marketing
- Practical experience with marketing automation and analytic tools especially Hubspot and Google Analytics
- Experience within the financial services industry
- Understanding of GDPR, PECR, and other data privacy regulations, plus appreciation for FCA regulations and principles for consumer outcomes.
- Ability to think strategically
- Team and stakeholder collaboration - experience working with sales, content and design teams both internal and external
- Analytical and reporting skills
- You must act with integrity
- You must act with due care, skill and diligence
- You must be open and co-operative with the FCA, PRA and other regulators
- You must pay due regard to the interests of customers and treat them fairly
- You must observe proper standards of market conduct
- You must act to deliver good outcomes for clients
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