Digital Marketing Director

Join the API Revolution at Gravitee - Where Innovation Meets Growth

Since our beginnings in 2015, Gravitee has grown into a global force, recognised as a 2025 Gartner Magic Quadrant™ Leader for API Management. What started with four developers challenging the complexities of APIs has evolved into a revolutionary platform powering API and event stream ecosystems worldwide. We’re driving digital transformation for top enterprises, from Michelin to Roche to Blue Yonder and beyond, offering unmatched control over APIs and event streams.

Our rapid growth and leadership in API management are fueled by our team’s commitment to excellence and our core values:

• Passion : We bring excitement to everything we do, constantly innovating to stay ahead of the curve.

• Hold Nothing Back : We go above and beyond to help customers and teammates succeed, holding ourselves to the highest standards.

• Professionalism : We believe in clear, respectful communication and prioritise the needs of our team and customers.

Join us on this journey. Be part of a team that’s redefining what’s possible in API management, and shaping the future of digital transformation. The possibilities are endless - be a part of the revolution!

THE ROLE & WHY IT EXISTS

Are you deeply curious about how businesses grow? Passionate about experimenting, iterating, and architecting campaigns and strategies that scale pipeline faster? Do you thrive at the intersection of digital marketing, data, AI, and revenue generation?

We’re hiring a Director of Digital Marketing , a pivotal role within our Go-to-Market organisation, to lead our digital strategy and drive measurable revenue growth as we continue to rapidly scale Gravitee.

As our Digital Marketing Director, you will own the strategy, execution, and optimisation of all digital demand-generation efforts. You will build scalable programs that attract, convert, and nurture technical audiences across multiple channels. This is a strategic and hands-on role for a data-driven leader who thrives in a fast-paced SaaS environment and understands how to market to engineering, product, IT, and technical decision makers.

The ideal candidate is strategic, analytical, and creative, with a proven track record in digital marketing, team leadership, and delivering measurable results across multiple channels. This is an exciting opportunity to shape the future of our digital presence and make a significant impact on our ambitious growth plans.

You will report directly to the VP Growth Marketing, and work closely with the entire marketing team - Brand, Product Marketing, and GTM Engineering - as well cross-functionally with Sales, Product.

A core part of this role is leveraging AI everywhere, not as a side tool, but as a first-class capability. You’ll use AI tools, automations, and agents to help the digital marketing function move faster and operate smarter. From accelerating campaign buildout, to understanding attribution and performance, generating insights, and maximising ROI on our digital investment to deliver scalable AI-driven motions, you will champion a culture where AI amplifies human performance across the business.

WHAT YOU WILL BE DOING Your daily to-do list will feature some or all of the following, but is not limited to:

• Digital Strategy & Leadership :

  • Develop and own the global digital marketing strategy aligned with growth goals (revenue and pipeline)

  • Lead, mentor, and scale a high-performing digital marketing team (paid, SEO,AEO, automation, web).

  • Define KPIs and performance frameworks to measure effectiveness across the funnel.

• Demand Generation & Pipeline Growth :

  • Build multi-channel demand generation programs that drive SQLs, and qualified pipeline

  • Oversee paid acquisition across search, display, social, retargeting, intent platforms, and ABM tools.

  • Work closely with the GTM engineering team to implement intent-based and account-centric digital programs tailored for complex B2B buying cycles

• Content-Driven Growth :

  • Partner with product marketing team to define and create assets for the entire funnel,

  • Ensure digital distribution maximises reach and conversion.

• Marketing Automation Attribution :

  • Oversee email marketing, journey building, lead scoring, and behavioural nurture flows.

  • Ensure integration and optimisation of Martech stack (HubSpot, Clay, etc.)

• Website and Conversion Optimisation :

  • Own website strategy and performance, including UX, conversion paths, and technical SEO.

  • Lead continuous A/B testing and CRO initiatives to improve engagement and conversion rates.

ESSENTIAL SKILLS The right candidate will possess at least the following skills, if not more:

• 7-10+ years in B2B SaaS digital marketing, with at least 3 years in a leadership role.

• Deep knowledge of digital funnel optimisation, demand gen, and revenue-driven marketing.

• Experience marketing to technical audiences (developers, engineers, IT, product teams).

• Strong hands-on experience with paid acquisition, SEO, marketing automation, and web strategy.

• Proven track record scaling digital programs that drive measurable pipeline and revenue.

• Strong analytical mindset: able to interpret complex data and make fast, informed decisions.

• Excellent communication skills and cross-functional collaboration.

• Hands on experience using AI tools to drive efficiency, speed and scale.

AT GRAVITEE, YOU’LL GET…

• Excellent medical coverage to keep your body and mind healthy

• Pension and 401k program options for all locations

• Stock option plan for employees

• 25 days holiday/vacation in addition to in-country national holidays

• 3 mental health days per year with an allowance toward a mood-boosting activity of your choice

• Birthday off to celebrate your dayLearn and grow with our professional development allowance to be used to benefit your career

• Quarterly outings and an annual off-site in an exciting location!

• Hybrid culture with options to go in to an office in one of our hubs

• Ability to work for one of the fastest-growing companies and alongside some of the most talented people in the API technology sector

• A meaningful, progressive, global company culture that is as fun as it is hardworking

• Endless growth opportunities

At Gravitee, no employee or applicant will be treated less favorably on the grounds of their sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.

By clicking submit below, you consent to allow Gravitee to store and process the personal information submitted above.