Marketing Transformation Manager - FTC

About Us

At FDJ UNITED, we don't just follow the game, we reinvent it.

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

Key Responsibilities:

• Independently lead and execute transformation initiatives, with a focus on marketing automation, AI applications, and process optimization.
• Lead and support development teams to provide AI and automation solutions that solve business problems across the organization.
• Apply and evolve methodologies and best practices in AI testing, prompting, and outcome evaluation, working with cutting-edge LLMs from providers such as OpenAI, Anthropic, Google, and Meta.
• Drive projects autonomously, from conception to implementation, demonstrating strong project management skills.
• Engage and align stakeholders across multiple departments, convincing and influencing at all levels of the organization.
• Conduct market research and analysis to identify innovative AI and automation solutions that align with our transformation goals.
• Manage cross-functional working groups, ensuring clear communication and progress towards objectives.
• Perform detailed investigations and analysis to support executive decision-making and strategy development.
• Develop and present business cases and ROI analyses for proposed AI and automation initiatives to executive leadership.
• Collaborate closely with Marketing Transformation, Marketing Operations, Commercial & Marketing, Product, Tech, Legal, and other departments to ensure successful implementation of transformation projects.
• Monitor industry trends and best practices in marketing technology, AI, and automation to inform our transformation strategy.
• Support change management efforts, including stakeholder communication and training coordination for new AI and automation tools.

Qualifications:

• Bachelor's degree in Computer Science, Data Science, Business, Marketing, or related field.
• 2-3 years of experience in project management or consulting roles, preferably in the marketing or technology sectors. Experience in business transformation is a plus.
• Strong understanding of Generative AI, with hands-on experience in applying these technologies to business problems.
• Familiarity with large language models (e.g., GPT-4o, Claude 3.5 Sonnet, Llama 3.1) and prompt engineering techniques and best practices.
• Experience in managing or coordinating technical teams is a plus.
• Strong analytical skills with the ability to translate complex data and technical concepts into actionable insights for non-technical stakeholders.
• Excellent project management skills and familiarity with agile methodologies.
• Keen interest in marketing technologies, AI applications, and data analytics tools.
• Outstanding communication and presentation skills, with the ability to engage and influence stakeholders at all levels, including executive leadership.
• Experience in the gaming or betting industry is a plus.
• Ability to work effectively in a fast-paced, changing environment.
• Proficiency in Microsoft Office suite, particularly Excel and PowerPoint.

Personal Qualities:

• Highly self-motivated with the ability to work independently and drive projects autonomously.
• Strong leadership potential and the confidence to challenge the status quo.
• Excellent problem-solving skills and attention to detail.
• Resilient and persistent in the face of challenges or resistance to change.
• Adaptable and comfortable with ambiguity and change.
• Strong interpersonal skills with the ability to build relationships across different departments and levels of seniority.
• Discretion and ability to handle confidential information with the utmost professionalism.
• Passion for emerging technologies and their application in business contexts.
• Continuous learner, eager to stay at the forefront of AI and automation technologies.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.