CRM and Email Marketing Manager Fixed Term Contract
- Develop and execute a CRM strategy that focuses on improving customer retention, increasing customer engagement and driving revenue growth.
- Lead the development and implementation of email marketing campaigns, including audience segmentation, content development, and A/B testing.
- Collaborate with cross-functional teams, including Marketing, Merchandising, Data & Analytics and Customer Service, to ensure that email campaigns are aligned with business goals.
- Own and manage the ‘Treats’ loyalty scheme – responsible for campaign activity in store and online, with the aim to drive frequency and retention.
- Develop and maintain an CRM calendar that maps out the frequency and content of all email & SMS communications.
- Analyse email & SMS campaign performance and make data-driven recommendations for optimization.
- Management of SMS budget.
- Monitor industry trends and best practices to ensure that our email campaigns remain innovative and effective.
- Manage our Email Marketing Executive, providing guidance, training and mentoring as needed.
- Oversee the implementation of email automation tools and technologies.
- Forecasting and project Sales and Revenue with campaign plans.
- Ensure compliance with email marketing regulations, including Anti-SPAM and GDPR.
- Minimum of 5 years' experience in CRM and email marketing, with a proven track record of delivering successful email campaigns.
- Strong understanding of email marketing best practices, including audience segmentation, content development, and A/B testing.
- Experience with email automation tools and technologies, such as Salesforce Marketing Cloud, Ometria, or similar.
- Track record of playing a part in a successful loyalty program.
- SQL knowledge an advantage but not essential.
- Strong analytical skills and the ability to use data to drive decision-making.
- Experience of developing and evolving a loyalty program from the ground up.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Experience managing and mentoring a team of email marketers.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Knowledge of email marketing regulations.
- Competitive salary
- 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
- Bonus day off each year after 6 months service
- A pension that you will be automatically be enrolled in after 3 months
- Life assurance (subject to participating in the pension scheme)
- Private Healthcare
- A flexible working approach
- Early pay day Friday finish
- A generous staff discount with up to 50% discount on our products
- Interest free season ticket loans
- Discounted gym membership at our on campus gym
- Additional discounts such as Westfield discount, Taste card membership etc
Recommended Jobs
Payroll Assistant
We’re looking for a Payroll Assistant to join the Reward team at a leading insurance firm. This is a great opportunity if you enjoy working with numbers, like being organised, and want to build a …
Lifting Engineer - Charlton
Our team is the best in the industry - is it time for you to join us? The Role: GAP Lifting Hire & Sales offers one of the largest ranges of lifting equipment and accessories in the industry. From …
FortiNet Engineer (IT)
Job Description: - Understanding or experience with Fortinet SD-WAN (FortiManager/FortiAnalyser). - With an awareness of Fortinet Reporting (creating, modifying, tailoring built in reports based on in…
Town Planner, Flexible
Working towards your RTPI APC or a recently chartered Town Planner in or near London? As a Planner or Graduate Planner (experience depending) in a town planning consultancy, you could accelerate …
LOCUM EMERGENCY NURSE PRACTITIONER GREENWICH UCC
Locum ENP – Greenwich Dream Medical is a specialist in Primary Care Recruitment that works in partnership with private and third sector clients, meaning all work undertaken will fall outside of IR3…
HR Officer - Independent School in Westminster
We are currently seeking a highly organised, professional and proactive HR Officer to join a prestigious Independent School in Westminster. This is a full-time, permanent position starting January 20…
Senior Quantity Surveyor - RC Frames & Groundworks - London
Quantity Surveyor / Senior Quantity Surveyor – Concrete Frames & Groundworks London Office + London Projects £75,000 to £100,000 + Package About the Opportunity: I am looking for a Quanti…
Primary SEN Teaching Assistant | Immediate Start
Primary SEN Teaching Assistant | Supportive Primary School in Westminster Immediate Start | Long-Term Role | Fantastic Team Environment Are you a passionate and dedicated SEN Teaching Assistant…
Events Senior Executive
Do you have end to end events experience in the corporate or association sector? We are working with a prestigious association (private equity/financial services) who have been acting on behalf of the…
Tax Director, Insurance (FTC)
Tax Director, Insurance City of London, hybrid working model An insurance group undergoing a corporate restructure is seeking a hands-on Tax Director to lead a small tax team on a 6-12 month FT…