Account Lead, Analytics (Hiring Immediately)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Project Lead WPP Media DTA UK

WPP Media Analytics team - Who are we?

WPP Media’s Analytics team houses all of the analytics, effectiveness and insight specialists within WPP Media. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available. 

Our Analytics team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation.  

An integral part of our Analytics team is our Modelling Solutions team. The team’s areas of expertise span marketing mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are impactful and actionable.  

Our UK unit is a team of 60+ analysts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field. 

The Modelling Services team covers all areas of a project from data collection and processing to technical modelling and client delivery.

Role Summary and Impact

Project Leads are key members of the Modelling Services team, responsible for the day to day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise. 

3 best things about the job

1. You’ll be at the cutting edge of the most advance analytics’ in the media industry, seeing the industry improve and change from the very front. 

1. You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team!  
2. You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before. 

Measures of success

In three months, you would have: 

• Been fully immersed in the team’s analytics approaches; developed a good working relationship with your team and clients 

In six months, you would have:

• Led to completion your first client modelling project, with support from junior team members; developed a strong and trusted relationship with your stakeholders

In 12 months, you would have:

• Delivered a variety of client MMM projects and taken on increasing ownership of the modelling approaches and direction of your projects 

Responsibilities of the role

• Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery of the overall client project 

• Oversee and ensure modelling best practice within the team