Experimentation Manager

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .

We are seeking a highly organised and meticulously detail-oriented Experimentation Operations Coordinator to ensure the flawless execution and ongoing management of our client's experimentation-led growth initiatives. Reporting directly to the Experimentation Lead, this role is centered on management through to comprehensive performance reporting and communications. Your primary focus will be the reliable ingestion, accurate dissemination, and diligent monitoring of experiments, ensuring they run efficiently, deliver trustworthy data, and are delivered on time and to specification. You will be instrumental in the day-to-day operational success of our experimentation program, acting as the crucial link between strategy and technical delivery.

Wha t you’ll be doing:  

Operational Execution of Global Experimentation Activities:

• Execute, coordinate, and monitor the day-to-day tactical operations for the client's global testing roadmap, ensuring experiments are launched and monitored precisely according to plan and instructions.

• Support the Experimentation Lead by meticulously preparing and executing high-impact, experimentation-based growth opportunities, ensuring all technical and operational aspects are addressed.

• Track and update project timelines, dependencies, and resource allocation specific to experimentation initiatives, utilising project management tools (e.g., Jira, Asana) for ticket creation and status updates to ensure successful, on-schedule, and in-scope delivery of tests and learning agendas.

• Assist in resource allocation for experiments, diligently monitor testing throughput, and accurately contribute to tracking the Return on Investment (ROI) of experimentation within established guidelines.

• Generate and disseminate clear, concise performance reports on experimentation outcomes and insights for the Experimentation Lead and relevant stakeholders, ensuring data accuracy and timely delivery.

• Assist in maintaining robust communication channels with client stakeholders, providing regular updates on experimentation planning, execution status, and results across global regions as directed.

• Proactively communicate the status of experiment backlogs, planned activities, and potential blockers to the Experimentation Lead and relevant teams.

Experimentation Implementation & Operations Support:

• Support the practical, hands-on application of Experimentation-Led Growth (ELG) principles across the organisation through meticulous execution, fostering a mindset of continuous learning and data-driven operations.

• Meticulously follow and execute within the comprehensive ELG framework, methodologies, and best practices as established and directed by the Experimentation Lead.

• Coordinate with cross-functional teams to meticulously configure, execute, and support the analysis of experiments according to predefined designs, ensuring all operational steps are completed accurately and on time.

• Operate the infrastructure for continuous testing, learning, and iteration, focusing on the efficient and timely delivery of experiment setups and launches, troubleshooting operational issues as they arise.

• Extract and summarise key findings and raw data from experiment results, preparing them for detailed review and interpretation by the Experimentation Lead.

Technical Delivery & Platform Configuration:

• Execute the technical configuration, setup, and launch of all experimentation programs as per detailed instructions, leveraging in-depth knowledge of the underlying technology stack crucial for testing. This includes, but is not limited to, advanced experimentation platforms, comprehensive analytics suites (for measurement), and Customer Data Platforms (CDPs) (for audience segmentation).

• Configure and implement integrated solutions by applying your understanding of the capabilities, limitations, and interoperability of these experimentation-focused technologies, ensuring they are strategically deployed precisely to maximise testing velocity, accuracy, and deliver against growth objectives.

• Create and manage tickets for technical tasks, bug fixes, and data requests related to experiment setup and monitoring.

What we want from you:  

This role demands a unique blend of technical expertise, meticulous execution, and strong communication skills.

Flawless Execution & Project Coordination:

• Adept at meticulously executing experiments, planning steps, managing and overseeing multiple global initiatives by ensuring on-time and in-scope delivery as per established plans.

• Proficiency in project coordination tools (e.g., Jira, Asana, Trello) and methodologies (e.g., Agile, Waterfall), effectively creating and tracking tickets, managing dependencies, and escalating risks specific to experimentation projects.

• Instrumental in meticulously following and applying efficient processes, adhering to and contributing to the refinement of repeatable frameworks for experimentation setup, technical delivery, and reporting, ensuring consistency and accuracy across all tasks.

Data-Driven Support & Commercial Awareness:

• Supports data-driven decision-making by accurately extracting, compiling, and organising data from experiments, preparing it for analysis. This includes strong analytical skills, an understanding of A/B testing principles, and the ability to interpret raw datasets from experiment results to populate reports.

• Understands the commercial implications of meticulous execution, consistently tying technical delivery and accurate experiment data back to measurable business value and contributing to ROI tracking.

• Excels at generating and communicating performance reports, based on predefined templates and data sources ,ensuring complex results and insights are presented clearly and accurately to diverse audiences as instructed.

Exceptional Stakeholder Coordination & Communication:

• Success in this role hinges on effectively coordinating and communicating with key client stakeholders across all levels and global regions. You will be a reliable point of contact for execution updates, practicing active listening and diligent expectation management around experiment delivery timelines and status.

• Collaborates effectively across functions internally, serving as a key coordinator with product, engineering, marketing, and data science teams to ensure smooth execution of experimental setups, data delivery, and problem resolution.

• Strong ability to articulate operational processes, technical requirements, and experiment statuses clearly and concisely.

• Overall, we're seeking a highly organised, accountable, and results-driven individual with a strong systemic view, understanding how all the pieces fit together to ensure continuous, measurable impact through flawlessly executed and meticulously managed experiments.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with  Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your  Brains  for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion  Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA #LI-AS1

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   , and follow along on Instagram ,  LinkedIn , and  X .

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