Senior Digital Experience Associate (CRO)

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Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisor is hiring! We are looking for a Senior Digital Experience Associate to join our ever-expanding Growth Team!

Responsibilities:

• Proactively leads and ideates conversion rate optimisation (CRO) cross-functional projects with functional teams and leaders across the organization to develop new products, journeys and landing page experiences for users

• Owning the ‘Digital Experiences Cycle’ end-to-end to ensure all ideation is hypothesis driven and insights are scaled across the company verticals/products. This includes ideation, experimentation, post-test analysis, scaling and leading coordination with stakeholders across the company 

• Developing optimisation strategies across the site, using both internal quantitative data and qualitative user data to define user behavior and understand how to influence it 

• Proactively looks for new opportunities of growth 

• Analyze on-site performance against core KPIs that align with the broader business goals 

About You:

• At least 3 years of experience in a CRO, Product, Product Analytics or User Experience (UX) role with an emphasis with on-site optimization and feature development

• Expert knowledge of using one of the two (or better yet both!) to analyze hit level data: Google Analytics/Big Query SQL

• Ability to blend quantitative and qualitative data to understand the how and why of user behavior 

• Knowledge of statistics and implementation to large-scale experimentation, ensuring best practice throughout optimisation process 

• Previous experience conducting A/B, multivariate testing. Preferably, a large experimentation platform such as Optimizely, VWO, AB Tasty. 

• Previous experience leading small teams that have large scale 

• Ability to liaise with a range of different stakeholders to produce different strategies

• Understanding user behavior and be able to identify key metrics to influence it

• Excellent problem-solving and analytical skills

• Ability to prioritize across different projects to focus on highest-impact work

• High level of attention to detail

• Comfortable working collaboratively with teammates across multiple geographies and time zones

Nice to haves:

• Experience with user testing platforms and developing user testing interviews and surveys

• Strong knowledge of SQL, Tableau and GA4

• Prior experience using Notion 

• Knowledge and experience using custom CMS 

Benefits:

• Competitive compensation package

• Health, dental and vision insurance

• 401K – company match

• Fully remote team (Our UK colleagues are given access to all WeWorks and our US colleagues are given a stipend to use for any coworking spaces of their choice)

• Unlimited time off

• Third Friday of the month closed

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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