CRM Intern

Louis Vuitton is looking for a highly motivated, analytical, retail-centric CRM Intern to support the Regional Clienteling team.

In this role, the successful applicant will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy. You will assist in tracking client data, monitoring campaign performance, and analysing segment behaviours to drive client retention, recruitment, and engagement.

This position offers a unique, hands-on opportunity to work closely with Store teams and cross-functional corporate leaders to optimize our client funnel, deliver tailored store assets, evaluate event performances, and support regional strategy execution.

Responsibilities of the CRM Intern

Advanced Reporting & Systems Management:

• Systems Mastery: Utilise and maintain Power BI, Salesforce, and advanced Excel tools to extract, clean, and visualise complex CRM data.
• Performance Dashboards: Compile and distribute weekly/monthly dashboards that provide a macro view of regional trends down to micro-store metrics.
• Funnel Tracking: Monitor and report on Store and CA performance across key funnel metrics, specifically Local Sales, Appointments, and Outreaches.
• Corporate List Monitoring: Actively monitor corporate client lists to identify fresh opportunities for client engagement and track long-term segment evolution.

Segment Evolution & Penetration Analytics:

• Segment Performance Tracking: Monitor and report on KPIs across distinct client segments, including client volume, total sales, retention rates, purchase frequency, and average spend.
• Penetration Analytics: Evaluate the effectiveness of targeted client touchpoints and boutique activation channels (Outreaches, completed Appointments, Events, and Gifting campaigns).

Boutique Support & Tailored Clienteling Strategies:

• Targeted Client Lists: Extract, clean, and segment high-potential client lists tailored to specific store needs, product launches, or regional animations.
• Client Reattachment Initiatives: Analyse dormant or unassigned client databases to facilitate seamless client reassignments to active Client Advisors (CAs), ensuring no relationship opportunity is lost.
• Store-Level Action Plans: Partner with Store Managers and CAs to provide data-driven insights, helping them understand their local client base and build bespoke outreach strategies.
• Daily Boutique Partnership: Act as a reliable point of contact for stores regarding CRM tool troubleshooting, list requests, and clienteling best practices.

Team Performance & Capability Mapping:

• Performance Evolution: Consolidate data to review how various sales and client-facing teams are performing against core CRM KPIs.
• Team Mapping: Assist in mapping out team capabilities, regional coverage, and performance metrics to help optimise client allocation and store support.

What Louis Vuitton is looking for:

• Pursuing or completed a degree in Business Administration, Marketing, Luxury Brand Management, Data Analytics, or a related field.
• Advanced Excel skills (VLOOKUPs, Pivot Tables, data manipulation).
• Strong analytical agility—the ability to zoom out to identify macro regional trends while maintaining absolute precision on micro-store/CA metrics.
• A strong desire to empower retail teams. You understand that data is most valuable when it directly helps Client Advisors succeed on the sales floor.
• High level of precision when managing corporate client lists, event mappings, and performance reports.
• Excellent written and verbal communication skills to collaborate effectively with both corporate stakeholders and boutique teams.
• A strong understanding of, or keen interest in, the luxury retail landscape and VIP clienteling behaviours

Diversity & Inclusion

Diverse by essence, inclusive by choice.

At LVMH, we are diverse by nature with a workforce that counts more than 190 nationalities and 4 generations with an average age of 34, operating in more than 80 countries.

From sourcing and production facilities to retail, our people encompass a wealth of hundreds of métiers, spanning every link in the value chain. We strongly believe in people’s uniqueness, in their talent, in their singularity – whatever their background.

We value differences of perspectives that make our business more creative, more innovative, and stronger every day.

To be inclusive is not a luxury. It’s a choice.

And it’s everyone’s business.

WE COMMIT TO...

Fostering an inclusive culture based on respect where everyone can thrive and innovate to contribute to our long-term performance.

Offering an inclusive experience, beyond our work environment, where everyone that is part of our ecosystem – our people, partners and clients, feel welcomed, respected and represented.

At LVMH, Diversity & Inclusion is cross-cutting at all our business. Challenges and opportunities vary around the world, and our Talents across the Group innovate daily to push boundaries towards common goals.