Product Manager

You’ll own product discovery and delivery across our range of digital products. This is a hands-on PM role embedded in a small, fast-moving team. You’ll build and run our Continuous Discovery practice from the ground up: running regular customer interviews, designing and interpreting experiments, and translating insights into a prioritised backlog. You’ll report directly to the Head of Digital and work day-to-day with our developers, designer, and external development partners.

Continuous Discovery

• Own the discovery cadence for digital products - customer interviews, assumption testing, and opportunity mapping
• Build and maintain Opportunity Solution Trees (OSTs) for each product, surfacing the highest-value problems to solve
• Design and run lightweight experiments (prototype tests, A/B tests, concierge tests) to validate solutions before build
• Synthesise qualitative and quantitative signals into clear evidence based product decisions
• Champion continuous discovery across the team

Product Strategy & Prioritisation

• Translate the digital north stars into quarterly outcome targets and a prioritised backlog for each product
• Work with the Head of Digital to maintain a coherent product roadmap aligned to the KPI framework
• Balance discovery work with delivery - ensuring the team always has a clear, validated queue of work to build

Delivery & Stakeholder Management

• Own the sprint backlog, writing clear tickets for the dev team
• Communicate product progress, risks and decisions to the Head of Digital and wider business stakeholders
• Manage dependencies across digital products

AI-Accelerated Ways of Working

• Use AI tools to accelerate research synthesis, ticket writing, and reporting
• Build reusable prompt patterns and workflows for recurring PM tasks
• Reduce manual admin across the product function

What success looks like

• A continuous discovery cadence is running within 90 days - regular interviews, live OSTs, and a tested experiment backlog
• The team has a clear, outcome-oriented roadmap that the wider business understands and trusts
• Product decisions are grounded in customer evidence, not assumption
• Reduced reliance on the Head of Digital for day-to-day product prioritisation
• Digital products are progressing measurably toward their north star outcomes
• Strong working relationships with development partners and the internal team

We’re committed to building a team that reflects a wide variety of backgrounds and perspectives, and we encourage applications from underrepresented groups.

Requirements

Essential

• Proven experience as a Product Manager on a consumer-facing digital product (app, web, or game)
• Hands-on practice of Continuous Discovery - you’ve run regular customer interviews and used them to drive product decisions
• Experience building or working with Opportunity Solution Trees (OSTs) or equivalent structured opportunity mapping frameworks
• Comfortable designing and running experiments: A/B tests, prototype tests, assumption mapping
• Data literate - able to interrogate product analytics and draw meaningful conclusions
• Strong backlog management and sprint delivery experience
• Clear written communicator - able to write crisp tickets, concise briefs and stakeholder updates
• Experience managing external development partners or agencies alongside an internal team
• Confidence using AI tools to accelerate day-to-day PM work

Desirable

• Experience on mobile apps
• Experience with games, entertainment, or consumer lifestyle products
• Exposure to live ops - post-launch iteration, remote config, experimentation at scale
• Understanding of app store dynamics (Apple App Store, Google Play) and their impact on product decisions
• Experience working with physical-to-digital product funnels
• Familiarity with e-commerce platforms as part of a wider product ecosystem

Working Style

We’re looking for someone who:

• Is genuinely curious about customers and brings evidence to every conversation
• Can operate independently and make decisions without waiting for permission
• Thrives in a small team where everyone does a bit of everything
• Is comfortable with ambiguity and energised by building structure where there isn’t any
• Balances rigour with pragmatism - knows when to test and when to ship
• Is excited about using AI to multiply their own impact

We’re currently growing our digital team, so the process may take a little longer - but we’ll keep you updated throughout.

Benefits

• Annual Leave Entitlement (Full-time): 16 days, in addition to Bank and Public Holidays.
• We work a four-day week (we were one of the first companies to implement this and we’ve never looked back).
• Enrolment in the Employee Benefit Trust after 12 months (everyone owns a part of the Big Potato)
• Free BUPA private healthcare.
• Access to the Government Pension Scheme.
• Each year you are entitled to a £500 bonus (pro rata) to put towards your holiday.
• Free fruit, snacks, soft drinks, office wine & beers, tea & coffee.
• Discounted gym
• Free monthly yoga
• Monthly paid socials.
• Summer and Christmas Party
• Free games.
• Cycle to work scheme.
• Free eye tests.