New Business Manager, EMEA

LONDON, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £43,750 to £50,250 . Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

We are seeking a dynamic New Business Manager to drive pipeline growth and generate new revenue opportunities across the wider agency network, including Croud and our sister agency Born Social. Reporting to the New Business Director and working closely with agency leaders, you will take ownership of opportunities across the new business funnel, from lead generation and qualification through to pitch conversion and successful client onboarding.

You will manage opportunities through the pipeline, supporting the conversion of prospects into long-term clients. This includes developing compelling proposals, creating tailored credentials that respond to client needs, and coordinating pitch processes from briefing through to final presentation.

Working across both group-wide and agency-specific priorities, you will play a key role in delivering new business activity, managing pipeline performance, and building strong relationships with senior client stakeholders.

Partnering with marketing, channel specialists, and senior leadership, you will support the EMEA growth strategy by identifying priority sectors, surfacing high-potential opportunities, and contributing to revenue growth across the Croud Group.

RESPONSIBILITIES

Pipeline & Opportunity Management

Own and progress opportunities across the new business pipeline, from lead generation and qualification through to pitch conversion and client onboarding.

• Qualify inbound and outbound opportunities and manage progression through the pipeline, ensuring prioritisation of high-value prospects

• Maintain accurate CRM records and provide clear pipeline visibility to support forecasting and commercial decision-making

Lead Generation & Growth Activity

• Drive proactive new business activity through targeted outreach, events, internal referrals, and marketing-led campaigns

• Work with senior sales and marketing stakeholders to identify priority sectors and target accounts aligned to growth strategy

• Support the development of marketing, PR, and content initiatives that help generate and progress new opportunities

Pitch Ownership & Conversion

• Coordinate pitch processes end-to-end, working with internal teams to develop compelling, insight-led responses

• Develop tailored credentials, proposals, and case studies that clearly communicate agency capabilities across performance and social

• Support conversion of qualified opportunities into successful new client wins

Stakeholder Engagement

• Build and maintain strong relationships with senior client stakeholders, supporting early-stage commercial conversations

• Collaborate with senior leadership on pricing, costing, and procurement discussions where required

PERSON SPECIFICATION

• Experience in business development or consultative sales within a digital marketing, creative, or media agency environment

• Proven ability to support and progress new business opportunities through structured pipeline stages

• Experience contributing to pitch processes, including brief interpretation, coordination, and proposal development

• Strong commercial awareness with the ability to identify and qualify opportunities effectively

• Comfortable engaging with senior stakeholders and supporting C-suite level conversations

• Understanding of the digital marketing and social landscape, including key client challenges and agency value propositions

• Strong networking skills and willingness to engage in industry events and client-facing opportunities

• Highly organised with strong attention to pipeline management, CRM accuracy, and process discipline

• Collaborative team player who works effectively across strategy, marketing, and delivery teams

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office screen

• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

• Weekly treat: Enjoy a complimentary lunch on us every week

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact