Head of Brand Marketing

The Growth Foundation
London

We’re working with a fast-growing, founder-led haircare brand that’s entering an exciting new phase of growth and looking for a Head of Marketing to help shape what comes next.

Depending on the person, this could work either in a fractional capacity or potentially permanent.

The business sits firmly in the professional haircare and beauty space and already has strong retail distribution, a loyal community and a clear brand identity. They’re now looking for someone experienced to step in and provide senior marketing leadership as the brand continues to scale.

About the role

This role is focused on strategic direction rather than day-to-day execution. You’ll work closely with the CEO and the wider team to shape the overall marketing strategy, ensure activity is aligned with commercial growth, and support the development of the brand and product roadmap.

You’ll also act as a strategic partner to the Senior Brand Manager, helping guide priorities, challenge thinking and provide mentorship while they run the day-to-day marketing activity.

What you’ll be doing:

  • Setting and refining the overall marketing strategy alongside the internal team

  • Ensuring brand, retail, digital and trade marketing activity is aligned and working together

  • Supporting the development of the product pipeline and innovation roadmap

  • Providing oversight of the marketing budget and ensuring investment is driving results

  • Defining and reviewing key KPIs across brand, retail and performance channels

  • Acting as a strategic sounding board for the Senior Brand Manager and helping develop their leadership capability

  • Working closely with the founder and leadership team to translate brand vision into clear marketing direction

About You

We’re looking for someone who has previously operated at Marketing Director or Head of Marketing level ideally within a high-growth beauty or haircare founder-led brand.

You’ll be commercially minded, comfortable working closely with founders, and experienced in building clear marketing frameworks that support growth.

Experience across brand, retail and digital marketing is important, as well as the ability to step into a growing business and make a real impact.

This is a great opportunity to work with an exciting brand in the haircare space that already has strong momentum and a passionate team behind it.

If you’re a senior marketer in the beauty or haircare world who enjoys working strategically with founder-led brands, we’d love to hear from you.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.

Posted 2026-03-10

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