Programmatic & Display Business Director

About the Role:

The MG Programmatic & Display team are a 40+ strong team of programmatic & display specialists that work a cross a varied roster of clients including Specsavers, John Lewis & Partners, Shark Ninja, Apple, Renault and VMO2 amongst others. ​ Responsible for both programmatic and direct IO buys, the team are tasked with ensuring we are consistently putting forward innovative ideas that help to challenge and grow our clients' digital strategies. The successful candidate will oversee a team of directors, managers and executives specifically working across a hub of MG OMD’s client portfolio. ​ The role will report into the Head of Programmatic and focus on supporting the team to develop best-in-class integrated strategies and campaigns.

RESPONSIBILITIES ​

• Lead, mentor and manage a team of programmatic specialists, providing training and development opportunities, and encouraging a collaborative and high- performing environment ​
• Define and drive the agency’s programmatic vision, ensuring cutting-edge strategies and best practices are implemented ​
• Serve as a senior advisor to clients, providing high-level strategic guidance and ensuring programmatic is a key driver of success ​
• Ensure the programmatic activity through the team aligns with wider digital and offline media strategies for a holistic approach ​
• Promote a data-driven approach to campaign planning, execution and performance reporting, ensuring robust measurement frameworks ​
• Maintain oversight of the client audit process for the channel to ensure targets are met and potential issues are escalated ​
• Identify new opportunities within programmatic, including media efficiencies, data strategies and tech innovations to drive business growth ​
• Build strong relationships with media partners, technology providers and industry bodies to drive innovation and commercial negotiations, maximising value and efficiency for our clients ​
• Support and present as part of a team in delivery of new business pitch, departmental and agency-wide meetings ​
• Stay ahead of industry developments, emerging trends, and technological advancements to keep the agency and clients competitive ​

ABOUT YOU ​

The successful candidate should possess the following skills: ​

• Experience in managing a large, multi-layered team and a desire to continue this ​
• Ability to lead your team to develop and plan strategies to achieve agency commercial goals ​
• Ability to manage multiple clients, ensure all deadlines are met and that team output is always of the highest quality ​
• Confident and effective leader ​
• Advanced knowledge of cross channel and ad tech market ​
• Strong understanding of digital landscape and how programmatic fits into the media plan ​
• Negotiation skills to deliver best commercial value for client ​
• Confidently lead presentations with a strong and compelling narrative ​
• Develop and plan strategies to achieve agency commercial goals ​
• Advanced analytical skills to interrogate and develop best practice processes ​

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. ​

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.​ 

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.  

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. ​ 

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.  ​​ 

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work. ​ 

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.  

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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