Sales Leader UK - New Business

SD Worx
London

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices in Europe and an office in Mauritius. Our goal? We bring people solutions to life, so companies of any size can turn Human Resources into a source of value for the business and the people in it.

Our people solutions span the entire employee journey, from getting people paid to attracting, rewarding, and developing talent. Are you ready to join us?

Role Purpose:

As Sales Leader you will be responsible for driving revenue growth by leading a small, but high-performing sales team, developing and executing strategic new business sales initiatives, and cultivating strong relationships with key clients. You will be the key architect in positioning our products and solutions to solve complex workforce challenges and create lasting value for our clients.

This is a leadership role that requires a deep understanding of the HCM market, exceptional sales acumen, and the ability to foster collaboration between sales, marketing, and product teams.

Key Responsibilities:

  • Reporting to the UK GTM Leader and working with the UK MT leadership team to develop a MM sales strategy aligned with company goals.

  • Work closely with marketing, product and customer success team to ensure alignment and drive for overall customer experience

  • Manage and lead a small MM New Business sales team supporting employee performance as it relates to sales goals. Provide feedback, identify training needs, and offer support where needed.

  • Deliver an individual sales target as part of the New Business MM team.

  • Manage the execution of the NB MM sales targets

  • Developing strategies for improving sales performance through increased sales volume or higher margins on existing sales.

  • Provide sales forecasts, manage pipelines and report on sales performance to senior leadership

  • Ensures the sales team is equipped with the necessary tools, knowledge, and training to sell effectively in the HCM space.

  • Demonstrate a skilled methodology and approach to sales management with the ability and experience to move the relationship up the ‘buy sell’ hierarchy, from supplier to a true value add business partner.

  • Maximise sales through the presentation of effective cost benefit proposals and other techniques to promote SD Worx solutions. Lead and manage the negotiation of high value / fixed long term contracts.

  • Identify further opportunities in order to develop customer service propositions and contribute to the client

Candidate Profile:

  • 10+ years’ experience in enterprise software sales with at least 3 years in leadership role within the HCM, HR Tech, SaaS industry.

  • Excellent track record of achieving individual sales targets

  • Demonstrated success in leading sales teams and achieving revenue goals with a competitive market place.

  • Deep understanding of complex sales cycles, including prospecting, negotiation, and closing.

  • Exceptional leadership skills, with the ability to inspire, mentor, and coach a team to success.

  • Excellent verbal and written communication skills, with the ability to present at the C-level and build trusted relationships.

  • A relentless drive to meet or exceed sales goals, with a track record of delivering results in a high-pressure environment.

What’s on offer:

  • Competitive salary with a flexible, personalised benefits package.

  • Flexible working arrangements, including hybrid and remote options.

  • Ongoing learning, professional development, and clear career growth opportunities.

  • An inclusive, diverse, and collaborative workplace culture.

From many places, we work as one, moving from better to best together.

SD Worx lives diversity in the workplace. Diversity provides inspiration and innovation in our company. We particularly welcome applications from qualified talent, regardless of origin, nationality, gender, skin colour, ethnic and social background, religion, age, disability, sexual orientation and stage of life.

Posted 2026-04-30

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