Business Director, AV (FTC)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2288 - Director, AV (MAT Cover) - Boots & TUI

Role Summary and Impact

EssenceMediacom:

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We are looking for an Investment Director to oversee Boots and TUI traditional media planning & buying. The role centres around ensuring we deliver against all planning and buying targets for all media and delivering results for clients, growing their business. The candidate will require 10 years of media buying experience, with a proven track record in delivering for clients.

Within this role you will have involvement throughout the entire media planning and buying process, ensuring the comms brief is fit for purpose and ladders back to measurable outcomes, ensuring the buying of media stays true to the approach. The planning individuals and responsibilities will also be under your remit, Boots and TUI AV will be your responsibility in totality.

In three months, you would have:

• A functioning team of buyers and planners that are both developing and delivering strong campaigns across multiple media channels.
• Ensured all team members (SAD and below) have a clear and motivating career growth plan, including a succession plan and measurable KPIs
• Demonstrate you understand how to leverage specialists and departments within EssenceMediaCom to deliver the best outcomes and drive revenue for Mediacom.
• Ability to manage the internal client Partner, ensuring they are happy with the work being produced.
• Built a strong working relationship with the other individuals within Planning and Implementation.
• Gained a full understanding of the client businesses which you will oversee.
• Have a solid grasp of all the commercial aspects of your role (clients’ businesses and ours).

In six months, you would have:

• Created and delivered an investment strategy to meet our clients evolving needs that delivers the clients growth plans
• Started to demonstrate to your clients an improvement in key business performance metrics.
• Built strong working relationships with all key stakeholders internally – this includes Comms Planners and commercial/ product leads within our Business.
• Developed successful senior client relationships and create a strong client service ethic among the investment team
• Have a full understanding of your team’s capabilities and started mapping the progression of high performers.

In 12 months, you would have:

• Delivered stable or improving client referral scores on all your client businesses.
• Delivered demonstrable revenue growth or value saving within your clients.
• Delivered against all trading commitments.
• Raised the commercial understanding and financial best practice across the group.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

• Solution-focused mindset
• Enthusiasm, curiosity, and a team player mentality
• Self-motivated; an ambition to make the ordinary extraordinary
• A thirst to learn – be that the client’s business, people, brands, industry, trends etc.
• An ability to prioritise and delegate, as well as manage both upwards and downwards
• Empathetic and self-aware
• Motivated to understand the real issue behind the brief
• Positive, proactive approach to problem solving
• Calm under pressure
• Accurate verbal and written feedback and instructions
• Enjoy presenting, storytelling and influencing others
• Data & Content literate - able to simplify the potentially complicated into a clear opportunity

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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