Midweight Creative

Job Overview

Are you a passionate and proactive problem-solver with a relentless pursuit of better? We're looking for a Midweight Creative to join our team in London and help brands connect with consumers through influencers and creators. This is a full-time position, reporting to an Associate Creative Director.

You'll be someone who is constantly seeking new and better solutions, believing that what has been done before is "best so far," not "best practice". You'll have a deep understanding of what great content looks like, which creators are making it, and how brands can play an authentic role

Responsibilities

• Creative Thinking & Making: You'll develop and articulate original ideas for a variety of brands and audiences. This includes creating ideas for creators' channels and pushing them into wider ad formats. You'll consider the feasibility of your ideas from a production and client perspective to ensure they are "buyable".
• Project Leadership: You'll have the confidence and autonomy to lead a mid-sized project from brief to delivery. This includes designing your own presentations with a clear narrative, strong content examples, and compelling slide design.
• Collaboration: While you won't be managing others, you'll work in partnership with other creative team members and share knowledge with the entire agency.
• Client Relations: You'll present your ideas in a compelling way to clients.

Skills & Attributes

We're looking for someone who is unsettled in a good way—always in pursuit of better. You should be obsessed with creators, social media, and their value to brands, while also understanding what "good" looks like in other brand marketing channels.

Essential Experience & Skills:

• Solid years of experience in a creative role (at an agency, brand, or production company) with experience with influencer marketing.
• A strong portfolio showcasing your idea generation, craft, and social-first thinking.
• Demonstrated ability to take concepts from a brief all the way to execution, with growing confidence in presenting your work.
• A solid understanding of creators, social platforms, and digital culture, with a curiosity to spot what's next.
• Experience collaborating with influencers/creators, and a strong interest in learning how to get the best out of them.
• The ability to work both independently and as part of a team, contributing ideas and supporting larger campaigns.
• A proactive mindset—someone who not only answers briefs but looks for opportunities to push them further.
• Strong communication skills to clearly articulate your ideas.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.

• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.

• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.

• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.

• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.

• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Our Perks

• 25 days annual leave + an additional day of annual leave per year of service
• Work Anywhere for 4 weeks after 1 year of service
• Flexible hours and hybrid working
• Birthday off
• Early Finish Fridays every week
• Enhanced Maternity, Paternity & Adoption Leave
• Home and Tech Scheme and lot's more!

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