Marketing Specialist

Roland Berger GmbH
London

Job Description

Key Responsibilities

1. CRM Management & Data Accuracy

  • Manage and refresh targeted distribution lists for marketing campaigns.
  • Partner with Executive Assistants (EAs) to verify and update CRM information regularly.
  • Support basic reporting or dashboard updates to track marketing activity and engagement.

2. Marketing Operations & Campaign Support

  • Coordinate workflows with the central graphics and marketing teams to support the production of client materials and publications.
  • Manage the administrative elements required to publish and launch marketing collateral.
  • Track timelines, approvals, and inputs across stakeholders to ensure smooth campaign delivery.
  • Assist with coordination of email marketing, social media scheduling, and internal communications as needed.

3. Events Coordination

  • Provide administrative support for internal and external events (e.g., client events, roundtables, sector sessions).
  • Manage logistics including invitations, attendee lists, materials preparation, and follow-up actions.
  • Liaise with external vendors where required and ensure event documentation is organised and up to date.

4. General Marketing Administration

  • Maintain shared marketing folders, mailbox, and planning documents.
  • Support the preparation of marketing presentations, credentials, and pitch materials.
  • Assist with tracking progress against marketing plans and ensuring effective communication across teams.

Qualifications

Experience & Skills

Essential:

  • Strong organisational skills and high attention to detail
  • Proactive, can-do attitude with willingness to learn
  • Good written and verbal communication skills
  • Ability to manage multiple tasks and deadlines
  • Competent with Microsoft Office (Outlook, Excel, PowerPoint)

Desirable:

  • Experience using a CRM system (e.g., Salesforce, HubSpot, MS Dynamics)
  • Prior internship or experience in marketing, events, communications, or professional services
  • Familiarity with social media or email marketing tools

Personal Attributes

  • Reliable, collaborative, and service-oriented
  • Comfortable working with colleagues at all levels
  • Curious about marketing and keen to grow their skillset
  • Positive attitude and strong sense of ownership for tasks
  • Thrives in a fast-paced, professional environment
Posted 2025-12-24

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