Senior Director, Agency Sales

Location: London, minimum 2 days per week in the office and travel to other office locations where needed
Level: Senior Director-level, with commercial responsibility across senior agency relationships and the wider SMG portfolio.

Who are we?

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.

About the role

We are looking for a Senior Director, Agency Sales to join SMG. In this role, you will own and grow senior agency relationships, identify and convert strategic revenue opportunities, and position SMG as a leading strategic retail media partner by bringing together the strengths of our networks to solve client challenges.

If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

What you’ll do

• Own and grow a portfolio of senior agency relationships, identifying and converting revenue opportunities across SMG

• Build a strong pipeline of proactive and brief-led opportunities and deliver against agreed commercial targets

• Develop trusted relationships with senior stakeholders across agency planning, investment, strategy and specialist teams

• Champion the full SMG portfolio and position us as a strategic retail media partner

• Recommend the right combination of SMG solutions against agency and advertiser objectives

• Lead high-quality pitches and commercial conversations across multiple SMG networks

• Own opportunities throughout the sales cycle, from prospecting and qualification through to proposal development, negotiation and conversion

• Partner with the central Planning function to develop proactive, insight-led and integrated responses to agency briefs

• Build deep knowledge of SMG network capabilities, products, audiences, roadmaps and innovation

• Bring new products and capabilities to market in a clear and compelling way

• Stay close to agency priorities, retail media trends and competitor activity to identify new growth opportunities

• Maintain accurate pipeline reporting and provide clear visibility of opportunities, risks and expected revenue

• Act as a senior ambassador for SMG within the agency community, strengthening awareness of our collective capabilities and reputation

What we’re looking for

• Strong experience in agency sales, media sales, partnerships or a comparable commercial role

• Established experience building trusted senior relationships, ideally within media agencies

• A proven track record of delivering against commercial targets and converting complex sales opportunities

• Strong knowledge of the media agency landscape, including planning, investment and client decision-making

• Experience developing and pitching strategic, multi-channel media solutions

• Strong understanding of retail media and the wider digital and commerce media landscape

• The ability to work effectively across planning, insight, media and commercial teams

• A highly commercial, proactive mindset with a strong motivation for revenue growth

• Excellent relationship-building skills and the credibility to influence senior agency stakeholders

• A strategic sales approach, with the ability to move conversations beyond individual products into broader client solutions

• Strong presentation and storytelling skills, translating complex capabilities and insight into compelling commercial narratives

• Curiosity and the ability to quickly build knowledge of new products, audiences and capabilities

• Strong organisation, pipeline management and forecasting skills

• A solutions-focused, entrepreneurial approach to identifying new opportunities

We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

● 10% discretionary bonus

● £1,800 yearly wellbeing fund (on top of your salary!)

● Free Headspace subscription

● £500 yearly “Uni Fund” for learning

● 4 extra Wellbeing Days off per year

● Annual Summer conference + year-round celebrations

● 4pm finishes every Friday

● Flexible and hybrid working

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