Demand Marketing Manager

Hello, let us introduce ourselves!

watchTowr is the Preemptive Exposure Management capability trusted by Fortune 500 companies and critical infrastructure providers.

By combining proactive threat intelligence, real attacker telemetry, and automated red teaming, watchTowr continuously identifies and validates real exposure - so security teams can outrun real-world threats.

When exploitation happens in hours, watchTowr delivers what no one else can: time to respond.

We are a global team of operators, researchers, and engineers who have spent years thinking like attackers - and we are now building the technology to stop them. Our work is recognised across the industry, with original vulnerability research from watchTowr Labs and innovations like Instinct and Attacker Eye shaping the future of cybersecurity.

Backed by $29M in funding, recognised by Gartner, and scaling fast across the globe, we are in a high-growth phase of our journey. We are a young, high-energy, and research-driven team, obsessed with building world-class technology - and we want exceptional people to join us.

But what’s the role?

We’re looking for a Demand Marketing Manager to own and scale watchTowr’s inbound, nurture, and pipeline generation engine. This role sits at the centre of revenue growth and is accountable for demand quality, funnel progression and pipeline contribution across enterprise sales cycles. This role is based in the UK.

Sounds great – what will I do?

This role is responsible for building and converting demand through the full funnel, including:

• Defining what high-quality demand looks like and optimising for it across personas, segments, and accounts.

• Owning pipeline creation, nurture, and progression from first touch through to sales-qualified opportunity ensuring marketing initiatives resonate with key decision makers in B2B and enterprise companies.

• Using marketing automation, data analysis, and account-based marketing (ABM) to target decision-makers in enterprise-level organizations, and enterprise ICPs more broadly, to optimise demand quality.

• Partnering closely with Sales on inbound follow-up, prioritisation, routing, and feedback loops.

• Partnering with Product Marketing and Social & Content to map content → conversion paths.

• Working on Marketing Ops to continuously improve automation, scoring, and reporting .

• Supporting events as pipeline and progression levers, not one-off activities.

Sounds perfect to me, what specifics are you looking for?

Ideally, you should have 5 or more years of experience, with:

• Cybersecurity Experience : Experience marketing to security buyers (CISO, SecOps, AppSec, IT) with a working understanding of industry challenges, threat dynamics, competitive landscape and key publications/paid media opportunities.

• Startup or Scale-up Experience: comfortable operating in ambiguous environments, building structure where little exists, and owning outcomes rather than waiting for process.

• B2B Sales Cycle Knowledge : Understanding the longer, complex buying cycles typical in B2B environments and how to engage decision-makers at each stage.

• Enterprise Funnel & Revenue Ownership: Proven experience owning pipeline targets, funnel progression, and marketing influence on revenue in long, multi-stakeholder sales cycles.

• Lead Generation & Nurturing : Strong understanding of inbound and outbound marketing strategies, including retargeting and ABM, to attract, engage, and convert high-quality leads.

• Marketing Automation : Proficiency in platforms like HubSpot, Intercom or similar to nurture leads, automate email campaigns, and track user journeys. Tell us about your favourite tools!

• Data Analysis : Competency in Google Analytics, social media insights, and other analytics tools to measure campaign effectiveness and ROI.

What’s in it for me?

• Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.

• Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises.

• The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.

• Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.

• Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.

watchTowr is proud to be an Equal Opportunity Employer

At watchTowr, we’re dedicated to fostering an inclusive, respectful, and diverse environment where every individual is recognised for their talent and potential. Our hiring decisions are guided by your capabilities, experience, and what you bring to the role - not by unrelated personal attributes.

We have a zero-tolerance approach to any form of discrimination or harassment. This includes - but isn’t limited to - discrimination based on race, ethnicity, religion, colour, nationality, sex, sexual orientation, gender identity or expression, age, disability, pregnancy or parental status, veteran status, or any other characteristic protected by law.

We actively encourage people from all backgrounds to apply. Even if you don’t tick every box in the job description, we’d still love to hear from you.