Paid Social Director

The Role

This is a key leadership role at Fabric, perfect for someone who lives and breathes social, thrives at the intersection of creativity and performance, and is ready to redefine what best-in-class paid social looks like in 2026 and beyond.

You’ll own and evolve our paid social offering: leading the charge on strategy, innovation, and effectiveness across some of the UK’s most exciting brands. From shaping our product and ways of working, to inspiring clients and mentoring a growing team, this is your chance to build something industry-leading.

What You’ll Be Doing:

Paid Social Leadership

• Define and evolve Fabric’s paid social proposition; setting the standard for creativity, efficiency, and effectiveness.

• Lead paid strategy across always-on and campaign briefs, connecting platform insight to brand and business objectives.

Strategy, Planning & Innovation

• Build platform-specific strategies across Meta, TikTok, YouTube, Snapchat, Pinterest and emerging channels.

• Translate audience insight and data into forward-thinking test-and-learn roadmaps that drive measurable growth.

• Partner with media platforms and tech partners to pioneer innovation and first-to-market activations.

Delivery & Effectiveness

• Oversee flawless execution and optimisation across all paid campaigns, ensuring work is data-driven, efficient, and creatively excellent.

• Lead performance measurement and reporting, driving consistent quality control and best practice across all activations.

Client Growth & Commercial Impact

• Act as senior lead across key accounts; building trusted relationships and identifying opportunities for growth.

• Collaborate with Strategy and Account leads to shape paid social narratives within pitches and proposals.

• Drive revenue delivery, profitability, and innovation across the paid portfolio.

Team Leadership

• Build, mentor, and inspire a high-performing paid social team, fostering a culture of curiosity, experimentation and continuous learning.

• Champion integration with Creative, Influencer and Strategy teams to deliver truly connected social campaigns.

Thought Leadership

• Stay ahead of emerging platform trends, algorithms, and innovations, translating them into actionable opportunities for clients.

• Shape Fabric’s POV on the future of paid social and represent the agency externally through thought-leadership, industry events and partnerships.
  

What We’re Looking For

• Extensive experience leading a paid social team at an agency, with solid experience across Meta, TikTok and at least one other major platform.

• Proven track record of developing paid strategies that drive both brand and performance outcomes.

• Strong commercial instincts: confident with data, forecasting, and budget management.

• Deep understanding of how paid integrates with creative, influencer and organic social.

• Exceptional leadership, communication and client management skills.

• Curiosity, creativity, and calm under pressure.

What You’ll Get

• The chance to shape and scale a growing specialism from the ground up, and a real influence on the agency’s direction.

• The opportunity to lead brilliant work for future-shaping brands.

• A team that values ownership, energy, creativity and maverick thinking.

• A platform to grow your career in a supportive, ambitious environment.

• 25 days holiday + your birthday off!

• Hybrid working (2 days in our Shoreditch office)

Due to the high volume of applications we receive, unfortunately we are unable to respond to everyone individually if your application is unsuccessful.