Sales Executive Apprenticeship Level 4

Summary

Photonic Universe Ltd is one of the leading UK suppliers of solar and wind power products based in Orpington, South-East London. Our Sales Executive Apprenticeship offers the perfect blend of studying and working in our sales department at the same time, developing relationship and delivering renewable energy solutions to our customers.

Wage

£18,000 a year

In addition to the salary, you will: - Earn commission on sales; - Have 27 fully paid holidays plus public holidays; - Receive a sick pay allowance for your well-being; - Embrace a casual dress code and a supportive, friendly team atmosphere.

Training course

Sales executive (level 4)

Hours

Monday - Friday between 9.00am and 6.00pm.

40 hours a week

Start date

Saturday 1 November 2025

Duration

1 year 6 months

Positions available

2

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

As a Sales Executive Level 4 Apprentice, you'll be at the forefront of our company's growth. Your focus will be on creating meaningful connections with customers, understanding their needs, and delivering top-notch solutions from our range of products.

Your key responsibilities may include:

• Research various sources of information for developing prospective customers and identifying the market potential
• Establish, develop and maintain business relationships with new customers
• Create marketing materials, case studies and presentations for your clients
• Advise existing customers on a range of solar power products via phone and email
• Develop and implement up-selling and cross-selling strategies.
• Follow up with existing leads, projects or quotations
• Deal with follow up customer requests via phone and email
• Maintain the database of leads, projects and existing customers

Where you'll work

T M S HOUSE
CRAY AVENUE
ORPINGTON
BR5 3QB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

BMS PROGRESS LLP

Training course

Sales executive (level 4)

What you'll learn

• Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
• Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
• Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
• Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
• Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
• Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
• Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
• Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
• Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
• Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
• Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Training schedule

• As our Apprentice, you will have your own Personal Tutor who will meet with you via remote 1 to 1 session whilst you are based at our office at TMS House, Cray Avenue, Orpington, BR5 3QB
• The Personal Tutor will be available throughout the course to teach, monitor progress and prepare you for the end-point assessment (EPA) to obtain Sales Executive Level 4 qualification
• You will also carry out self-study using an online learning platform at least once a week

Requirements

Essential qualifications

GCSE in:

• English (grade A*-C/9-6)
• Math (grade A*-C/9-6)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• Organisation skills
• Problem solving skills
• Presentation skills