Head of Marketing Strategy & Planning

About The Position

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

We are seeking a strategic, data-driven Head of Marketing Strategy & Planning to lead global marketing operations, planning, and performance for Guesty. This high-impact role sits at the intersection of marketing, finance, sales, product and executive leadership, driving clarity, focus, and efficiency across a global marketing organization. You’ll be responsible for annual planning, marketing performance management, investment strategy, and operational excellence. This role is ideal for a marketing leader with strong analytical acumen, deep understanding of B2B SaaS growth levers, and a passion for building scalable systems.

Responsibilities

• Strategic Planning: Lead annual and quarterly marketing planning processes. Align strategy with company objectives and GTM priorities.
• Budget & Investment Strategy: Own global marketing budget allocation, headcount planning, and ROI modeling. Partner with Finance, BI and RevOps.
• Performance Management: Develop and manage marketing KPIs, dashboards, and scorecards to measure impact across brand, demand gen, product marketing, and customer marketing.
• Cross-Functional Alignment: Partner with Sales, Product, and Customer Success to ensure marketing plans support pipeline goals, product launches, and customer lifecycle needs.
• Portfolio planning: Manage budgets across business portfolio brands to optimize to overall yearly revenue objectives : Rentals United and Yield Planet.
• Regional Liaison: Act as the coordination hub for Local Country Managers in key territories ensuring that their needs and goals align with the overall strategy and they have the appropriate materials.
• Executive Communication: Deliver clear reporting and insights to the CMO and executive team to guide strategic decisions.
• Center of Excellence: Drive marketing best practices, global governance, and enablement across regional and functional marketing teams.

Requirements

• 8+ years of experience in B2B marketing, with experience in strategy, operations, or planning roles
• Deep understanding of SaaS metrics, GTM motions (PLG, SLG, enterprise, partner, revenue upseels), and global marketing orgs
• Proven leadership in strategic planning, budget ownership, and data-driven decision-making
• Strong cross-functional collaboration skills, especially with Finance, Sales Ops, and Product
• Experience managing marketing performance dashboards and tools (e.g., Salesforce, HubSpot, Looker, etc.)
• Excellent executive presence and communication skills

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.