Senior Traffic & Performance Manager

Job Description

Ready to supercharge digital success for LEGO.com? We are seeking a visionary to boost sales on LEGO.com across the EMEA region. Drive strategy, ignite brand engagement, and collaborate globally to make waves in eCommerce. If you're passionate about traffic optimization, this is your moment to shine!

Come and join us in London at one of the most loved brands in the world where you can have maximum impact!

****No relocation /Visa support offered****

• Developing EMEA regional sales growth plans for digital traffic to LEGO.com, as part of the EMEA Trading Team, which is responsible for the overall LEGO.com eCommerce business.
• Accountable for the proven growth factors across digital marketing channels which ladder up to the full EMEA region demand plans; uncovering risks and planning mitigations, keeping internal media teams accountable to plans, and representing during cross-department forums and task forces on behalf of eCommerce business.
• Supporting the EMEA eCommerce Senior Director across multiple partners to develop clear, concise storylines on targets, plans and required adjustments through each monthly business cycle, and into each weekly commercial planning huddle.
• Own regional media reporting and insights, turning performance data into clear, actionable strategies.
• Support projects, focused on dedicating specific resources and amplified media around highly localized market insights to address the specific local needs that help the eCommerce business thrive.

Do you have what it takes

• Extensive hands on digital marketing experience in an eCommerce environment
• Strong understanding of different digital marketing channels – Paid Search, SEO, Display, CRM, Paid Social, Affiliates, Programmatic, etc.
• Highly structured, organized approach to performance data; proficient levels in excel and analytics platforms to derive insights from various sources of data.
• Experience working within a myriad of KPIs ranging from profitability, sales growth, and planning accuracy.
• Experience managing large multi-million budgets across multiple markets, maintaining a mix of finance due diligence, transparency of forecast targets vs actuals, and understanding how team uses ad automation for optimal media optimization across well-defined goals.
• Comfortable working in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead, and approach obstacles pragmatically
• Strong collaborator and able to work across different departments with a One Team approach.
• A strong communicator with a natural ability to articulate clear strategic narratives, and building compelling, evidence-based cases that influence decision-making and drive alignment with business objectives.
• Proficiency with Adobe Analytics
• Experience in a global matrixed organization

Join the global LEGO ® team

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.