Demand Generation Manager

Demand Generation Manager
Remote - 12 days per month in London as required
Reporting to: Managing Director

About the Business:

POLARIS is an award winning SEO & AI search agency specialising in SEO campaigns and consultancy, guiding organisations to increase their market share, online. Based in London, we work with global businesses such as Dune London, Sodexo, Thomson Reuters, and Mars, delivering expert SEO strategies that drive measurable results.

Role Overview:

POLARIS is looking for a Demand Generation Manager to build and operationalise a scalable, data-driven lead generation engine. Our ICPs, positioning, and core propositions are already defined. We want to expand our operation to run campaigns targeting ICPs in the UK, Europe and US.

Your role is to turn that strategy into a functioning system that consistently generates qualified opportunities through structured workflows, automation, and performance optimisation. This is a build-and-run role, requiring someone who can design infrastructure, implement it end-to-end, and continuously improve it using data.

This role is Systems-first, Execution-heavy, and Revenue-focused. This role is not Brand marketing or a Content-only role or a Passive campaign execution. We want someone who has been building revenue systems using a connected-up tech stack that keeps sales reps busy and revenue generating.

Demand Generation Manager - Core Objectives:

Build a repeatable, scalable demand generation system using leading tech tools including hubspot, clay, linkedin
Develop scalable playbooks aligned to ICPs f
Build an always on linkedin paid strategy
Generate consistent flow of qualified, sales-ready opportunities
Create clear visibility of performance across the funnel
Continuously optimise system efficiency through data
Build outreach systems (email, LinkedIn, ABM)
Create campaign workflows and sequencing
Analyse and report on performance using google analytics, hubspot and other tracking tools

Demand Generation Manager - Experience Required:

Min 2 years in a demand generation, growth, or RevOps in a b2b business
Proven experience building lead generation systems
Experience running Linkedin paid campaigns using a variety of campaign strategies to drive data capture and lead generation
Strong user of Google Analytics and other dashboards to interrogate and report on marketing metrics and performance
Systems and tools experience including Hubspot, Clay, Instantly, Lead Forensics
Automation and workflow building
Highly analytical and data driven mindset reporting on numbers with advanced excel skills
Ability to interpret and act on funnel metrics

Demand Generation Manager - Package

£40,000 - £45,000 + performance bonus
25 days holiday increasing each year to a maximum of 30
Birthday Off.
Loyalty holidays complete 2 or more years of service at POLARIS and accrue 1 day extra per anniversary (up to 6 days).
Christmas and New Year staggered hours
Company events and social every month and quarter
Inclusion in annual profit share.
A collaborative and supportive team environment.
Opportunities for professional development and career growth.
Flexible working arrangements (hybrid office/remote model).
Company Pension

Application Requirements:

Examples of systems built
Evidence of pipeline/revenue impact in numbers
Tech stack experience