Salesforce Marketing & Data Cloud Lead

Job Title: Salesforce Marketing & Data Cloud Lead

Location: Central London (Hybrid - 2-3 days onsite)

Salary: 80,000- 90,000 (potentially a little higher for the right skillset) + 15% Bonus + Benefits

Industry: Global Brand Salesforce Greenfield Implementation

About the Company

Join a globally recognised brand embarking on one of the largest Salesforce greenfield implementations in the UK. With a major investment in the Salesforce ecosystem - including Marketing Cloud, Data Cloud, Agentforce, Sales, Service,S Slack, Sustainability Cloud and Experience Cloud - this is a rare opportunity to shape the future of digital engagement for millions of customers across global markets.

This is a high-impact, strategic role that will put you at the forefront of marketing innovation and data transformation, working alongside top-tier talent in a collaborative, forward-thinking environment.

The Role

As the Salesforce Marketing & Data Cloud Lead, you will take ownership of the end-to-end architecture, design, and delivery of Salesforce Marketing Cloud, Data Cloud & Agentforce across the global Salesforce estate.

You will play a key role in ensuring customer data is unified, actionable, and powering personalised multi-channel journeys. You'll work closely with internal stakeholders, global marketing teams, technical architects, and SI partners to drive best-in-class customer engagement and data-driven marketing strategies.

Key Responsibilities

• Lead the design and delivery of Salesforce Marketing Cloud, Agentforce and Data Cloud solutions within a complex greenfield implementation.
• Define scalable customer data strategies and ensure effective integration with Data Cloud (formerly Genie/CDP).
• Collaborate with technical architects, developers, and marketing stakeholders to design and implement personalised customer journeys across email, SMS, push, and other channels.
• Oversee segmentation, audience management, consent management, and real-time decisioning via Data Cloud.
• Act as the subject matter expert for Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Interaction Studio (Personalisation).
• Ensure data compliance and governance are embedded into marketing practices, in line with GDPR and other global regulations.
• Liaise with global teams to drive adoption and rollout of new marketing capabilities across multiple markets.
• Evaluate and onboard new Salesforce innovations as part of the roadmap.
• Manage vendor and partner relationships to ensure high-quality implementation delivery.

Skills & Experience

Required:

• Proven experience leading large-scale Salesforce Marketing Cloud implementations.
• Strong hands-on knowledge of Salesforce Data Cloud (CDP), including data ingestion, modelling, and activation.
• Solid understanding of customer data architecture, data privacy, and consent management.
• Experience with multi-channel journey orchestration and campaign execution.
• Strong stakeholder management and communication skills in a global, cross-functional environment.
• Ability to translate marketing goals into scalable technical solutions.
• Experience working in agile delivery teams or a hybrid agile/waterfall model

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Nice to Have:

• Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant, Admin, or Architect-level certifications).
• Experience within a global B2C brand, retail, or consumer-facing digital business.
• Familiarity with other Salesforce clouds (Sales, Service, Experience, or Commerce Cloud).

What's on Offer

• Competitive salary up to 90,000 + annual bonus
• Excellent benefits including private healthcare, pension, and generous holiday allowance
• Hybrid working model - central London office with flexible home working
• Greenfield Salesforce programme with long-term investment and executive buy-in
• Be part of a global digital transformation that impacts millions of customers
• Collaborative, inclusive, and forward-thinking team culture