Marketing Specialist
Key responsibilities of the Marketing Specialist:
- Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
- Campaigns: Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and events
- Social media: Take ownership of the brand's social media presence and forward strategy, including preparing content for posts, prepare impactful copy, generate content in different forms of media, driving social following and engagement, and expanding the number of channels for the brand, ultimately growing brand visibility, engagement and enhancing market sentiment
- Events: Organize and deliver high-quality webinars and corporate events - including being responsible for delegate communications, organization of agendas, speaker coordination, physical assets and run sheets
- Content: Conceptualize and develop short-form content in diverse formats and working across all stages of the marketing funnel to drive audience engagement and funnel throughput in a diverse variety of formats, including web, video, infographics, testimonials and reports
- Web: Manage B2B elements of the website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements
- Data: Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques to enable maximization of ROI and effectiveness
- Take on tasks and projects beyond core remit as business needs evolve - providing hands-on support across priority initiatives, processes, and ad-hoc projects to ensure team and commercial goals are met
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