Senior Brand & Product Marketing Manager (6-Month FTC) (Hiring Immediately)

About Wonderbly

At Wonderbly, we create personalised books designed to spark emotion, connection and lasting memories for families around the world.

As we evolve our brand and marketing approach, we’re looking for someone to help strengthen the bridge between customer insight, product marketing, creative strategy and campaign execution.

Why This Role Is Interesting

You’ll help shape how brand, product marketing and creative strategy work together at a moment of significant evolution for the business:

• clearer brand focus within a multi-brand publishing group
• more sophisticated creative strategy
• stronger investment in customer insight and product marketing
• increasing integration between brand and growth marketing

We’re also at the beginning of building a more mature brand and insight function - including customer research and more structured brand management.

You’ll have the opportunity to influence both strategy and execution, while helping build systems and capability that will outlast the contract itself.

The Role

We’re looking for an experienced brand and product marketer to join Wonderbly on a 6-month FTC maternity cover.

This is a hands-on, cross-functional role sitting at the intersection of brand, product marketing, customer insight, campaigns and creative strategy.

You’ll play a key role in helping us build a more joined-up marketing system across brand, publishing, growth and creative — strengthening how products are positioned, launched and brought to market.

You’ll help continue and operationalise work already underway to improve how we:

• position products
• launch books
• integrate customer & market insights into marketing
• support creative and growth teams with stronger strategic inputs

It’s a role for someone who enjoys connecting customer insight, product storytelling, creative strategy and commercial thinking - and turning that into stronger launches, campaigns and ways of working across teams. The role will work closely with Growth, Publishing and Creative teams, with a particular focus on strengthening the strategic and customer insight inputs that inform creative and campaign development.

What You’ll Be Doing

Product Marketing & GTM

• Lead product marketing strategy across key titles and categories
• Develop clearer product positioning and messaging
• Improve launch planning and GTM processes for new books
• Partner closely with Publishing and Growth teams to shape launch strategies

Customer Insight & Research

• Continue developing Wonderbly’s customer insight function, building a more insight-led marketing culture
• Support the development of Wonderbly’s broader brand and customer insight approach
• Run and evolve customer interview and research processes
• Help shape qualitative & quantitative research initiatives focused on brand positioning, customer motivations and category understanding
• Contribute to the development of longer-term brand measurement and tracking

Campaigns & Brand Marketing

• Lead the development of integrated marketing campaigns across paid, owned and earned channels, working closely with our Head of Content & Creative Strategy
• Help shape Wonderbly’s organic and community strategy across social, partnerships and customer touchpoints
• Work closely with Growth and Creative teams to ensure stronger alignment between brand and performance marketing
• Support PR and partnerships activity alongside our PR lead
• Support broader brand-building initiatives and media channels beyond performance marketing (including ATL exploration/testing)
• Partner closely with our Head of Content & Creative Strategy, bringing customer insight, product marketing and brand strategy inputs into the campaign & creative development process

Team & Cross-Functional Leadership

• Line manage and develop a Brand Executive, helping broaden capability across product marketing, campaign planning and customer insight
• Mentor and develop junior team members, helping build stronger product marketing and customer insight capability internally
• Help improve marketing processes and ways of working
• Bring structure and clarity across multiple concurrent projects
• Act as a senior strategic partner across brand/product/growth conversations

Requirements

What We’re Looking For

We’re looking for someone who combines strategic thinking with strong execution and operational ability.

Ideal experience includes:

• Brand and/or product marketing experience in]]>