Digital Marketing Manager - Higher Education Services

At FutureLearn, we’re passionate about the power of lifelong learning. We help learners from all over the world progress in their careers – and invest in their futures.

We truly believe that up-skilling is a worthy investment, and we hope to empower our learners to take control of their careers through personalised learning pathways – giving them progress at their fingertips.

Partnering with 260+ world-class educational partners, including prestigious universities, global brands and industry partners, we offer our 20 million-strong learner community the opportunity to discover and access flexible, high-quality online courses and degrees.

We’re not here just to teach new skills (although we do that well), we want to help transform lives. FutureLearn is looking to build our teams with people who share our passion for lifelong learning, career empowerment and education for all. If that sounds like you, get in touch. You could help us achieve our biggest goal yet – becoming the world’s best AI-powered, career-based learning platform and OPM.

Digital Marketing Manager

Location: London / Hybrid
Department: Marketing | Higher Education Services
Contract: Permanent

We're looking for a commercially driven and data-focused Digital Marketing Manager to lead the digital acquisition strategy across FutureLearn's Higher Education Services portfolio.

You'll own the end-to-end performance marketing strategy for multiple university partners, driving student recruitment through highly targeted digital campaigns and optimised customer journeys. Working closely with Sales, CRM, Creative, Web, Data and university stakeholders, you'll use insights, experimentation and performance data to maximise lead quality, applications and enrolments.

This is an exciting opportunity for a digital marketing professional who enjoys balancing strategic thinking with hands-on campaign execution whilst delivering measurable commercial impact.

What You'll Be Doing

Performance Marketing

• Develop and execute multi-channel paid media strategies across Google, Meta, LinkedIn, Microsoft Ads and Display.

• Own campaign planning, budget allocation, forecasting and performance management.

• Optimise campaigns against enquiry, application, enrolment and ROI targets.

• Manage agency relationships to improve audience targeting, creative effectiveness and campaign performance.

Conversion Optimisation

• Improve landing page performance and user journeys to increase conversion rates.

• Partner with Web and CRM teams to optimise lead capture, attribution and nurture journeys.

• Lead A/B testing initiatives across digital touchpoints and campaign assets.

Analytics & Reporting

• Own campaign measurement and reporting across GA4, Looker Studio, Power BI and Salesforce.

• Maintain accurate tracking and attribution through Google Tag Manager, UTMs and platform integrations.

• Translate complex data into actionable insights and recommendations for internal and external stakeholders.

Stakeholder Management

• Lead digital marketing delivery for new programme launches and university partner onboarding.

• Collaborate with Sales teams to align marketing activity with recruitment targets and intake deadlines.

• Manage campaign briefs and asset delivery across internal creative teams and external agencies.

• Work cross-functionally with CRM, Content, Social, Web and Data teams to deliver integrated acquisition campaigns.

What We're Looking For

Essential Experience

• Experience managing performance marketing campaigns with clear lead generation and commercial targets.

• Proven success delivering results across Google Ads, Meta and LinkedIn platforms.

• Experience managing significant marketing budgets and optimising return on investment.

• Strong understanding of conversion rate optimisation, customer journeys and landing page performance.

• Experience working with CRM systems and full-funnel lead nurturing strategies.

• Ability to manage multiple stakeholders and coordinate cross-functional projects.

Desirable Experience

• Experience within Higher Education, EdTech, online learning or another complex lead generation environment.

• Experience delivering student recruitment or enrolment-focused campaigns.

Technical Skills

• Advanced knowledge of Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.

• Strong experience with GA4, Google Tag Manager and conversion tracking.

• Experience using Looker Studio, Power BI or similar reporting tools.

• Working knowledge of Salesforce and marketing automation platforms.

• Basic CMS and HTML knowledge is advantageous.

About You

You'll be:

• Commercially minded and highly analytical.

• Naturally curious, with a passion for testing, optimisation and continuous improvement.

• An excellent communicator who can build strong relationships across teams and partner organisations.

• Highly organised with strong project management skills.

• Confident working in a fast-paced, data-driven environment.

• Knowledgeable about GDPR and advertising compliance within regulated sectors.

Why FutureLearn?

At FutureLearn, you'll join a collaborative team dedicated to helping leading universities reach learners around the world.

In return, you'll have the opportunity to:

• Influence acquisition strategy across a growing portfolio of university partners.

• Work with world-class education brands and institutions.

• Deliver measurable impact on student recruitment and commercial growth.

• Collaborate with talented specialists across marketing, product, technology and education.

• Be part of an organisation committed to transforming access to lifelong learning.

Ready to shape the future of student recruitment?

Apply today and help FutureLearn connect more learners with life-changing educational opportunities worldwide.

What happens next?

Ready to go for it? Click 'Apply', include your CV and tell us why you'd like to become a FutureLearner, and how you’ll nail this role.

Recruitment Process

Please contact [email protected] if you require any reasonable adjustments or alterations to be made to support you through the recruitment process.

Diversity Statement

We value all the great benefits that diversity brings and encourage everyone to bring their whole self to work – At FutureLearn we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion.

We can't wait to meet you! #FutureLearnCareers