Digital Marketing Manager

Hello, let us introduce ourselves!

watchTowr is the Preemptive Exposure Management capability trusted by Fortune 500 companies and critical infrastructure providers.

By combining proactive threat intelligence, real attacker telemetry, and automated red teaming, watchTowr continuously identifies and validates real exposure - so security teams can outrun real-world threats.

When exploitation happens in hours, watchTowr delivers what no one else can: time to respond.

We are a global team of operators, researchers, and engineers who have spent years thinking like attackers - and we are now building the technology to stop them. Our work is recognised across the industry, with original vulnerability research from watchTowr Labs and innovations like Instinct and Attacker Eye shaping the future of cybersecurity.

Backed by $29M in funding, recognised by Gartner, and scaling fast across the globe, we are in a high-growth phase of our journey. We are a young, high-energy, and research-driven team, obsessed with building world-class technology - and we want exceptional people to join us.

But what’s the role?

We’re looking for a Digital Marketing Manager to own and optimise watchTowr’s digital channels and campaign execution . This role is responsible for driving performance across paid, organic, and web channels , working in close partnership with Demand Marketing to support pipeline goals. This role is UK-based.

Sounds great – what will I do?

This role focuses on execution excellence and channel performance, including:

• Owning day-to-day execution of paid search, paid social, retargeting, and SEO .

• Managing and optimising the website including performance, conversion paths, and digital journeys.

• Executing digital campaigns aligned to Demand and Product Marketing priorities.

• Managing budgets, performance reporting, and ongoing optimisation across channels.

• Partnering with Demand Marketing to translate pipeline goals into channel plans .

• Working with Social & Content to ensure assets are optimised for digital distribution.

• Testing, learning, and iterating rapidly to improve CTR, CVR, and CPL over time.

• Supporting digital and hybrid events.

Sounds perfect to me, what specifics are you looking for?

Ideally, you have 5 or more years of experience, with:

• Cybersecurity Understanding : Hands-on experience marketing cybersecurity or highly technical platforms, with a solid understanding of industry terminology, buyer concerns, competitive landscape and key publications/paid media opportunities.

• Startup or Scale-up Experience: Comfortable operating in fast-moving environments, building repeatable digital programs, and improving performance through iteration.

• Digital Marketing Expertise: Proven experience running paid search, paid social, SEO, and website optimisation programs focused on qualified traffic and conversion.

• Enterprise Audience Experience: Experience marketing complex products to technical and enterprise buyers, balancing precision targeting with credibility.

• Performance & Optimisation Mindset: Comfortable owning metrics like CVR, CPL, CAC efficiency, traffic quality and landing page performance.

• Analytics & Martech Fluency: Confident with tools like (but not limited to) Google Analytics, LI campaign manager, Reddit, X, HotJar, Figma, Swan.ai , Webflow, Hubspot and more. Tell us what you love to use and why!

• Cross-functional Campaign Execution: Experience delivering campaigns in partnership with demand, product marketing, and content teams.

What’s in it for me?

• Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.

• Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises.

• The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.

• Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.

• Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.

watchTowr is proud to be an Equal Opportunity Employer

At watchTowr, we’re dedicated to fostering an inclusive, respectful, and diverse environment where every individual is recognised for their talent and potential. Our hiring decisions are guided by your capabilities, experience, and what you bring to the role - not by unrelated personal attributes.

We have a zero-tolerance approach to any form of discrimination or harassment. This includes - but isn’t limited to - discrimination based on race, ethnicity, religion, colour, nationality, sex, sexual orientation, gender identity or expression, age, disability, pregnancy or parental status, veteran status, or any other characteristic protected by law.

We actively encourage people from all backgrounds to apply. Even if you don’t tick every box in the job description, we’d still love to hear from you.