Senior Manager of Culture Innovation EMEA
- Lead the annual and seasonal culture innovation planning cycle for EMEA , partnering with brand and regional marketing leads to set priorities across markets, with London as the anchor market.
- Build and maintain a rolling 12–18 month roadmap of cultural moments, partnerships, and activations aligned to brand calendars and commercial priorities.
- Identify EMEA cultural white spaces and translate them into test-and-learn pilots with clear hypotheses, target communities, and success measures; scale the highest-performing concepts across brands/markets.
- Own the day-to-day and strategic management of VF London office, ensuring the space operates as a credible, community-first platform for cultural innovation across VF brands.
- Develop and maintain an annual/seasonal programming calendar (events, workshops, exhibitions, brand moments, community sessions, creator residencies) aligned to brand priorities and key cultural moments.
- Define an EMEA measurement approach for culture innovation (cultural resonance, consumer engagement, community growth, earned impact, brand desire proxies), with clear success definitions per initiative.
- Own regional budget planning , forecasting, and spend stewardship across initiatives, including agency/vendor resources.
- Serve as the primary EMEA liaison to the Global Culture Innovation team , ensuring regional plans align to enterprise priorities, brand direction, and global cultural moments.
- Provide market intelligence to Global (emerging movements, influential communities, partner/talent landscape, competitive activity, and early signals across Europe).
- Coordinate cross-region collaboration opportunities (global partnerships, activations, talent exchanges, multi-market initiatives) and align on roles, responsibilities, and timelines.
- You are deeply familiar with fashion, art, music and subcultural communities , with the ability to contribute authentically. You have deep connection with London’s cultural-social scene while being able to navigate other European culture capitals.
- Experience in the apparel, fashion and sporting goods industry is pivotal – especially in the area of product, marketing, innovation, communications or merchandising.
- You are an excellent communicator , able to build relationships across communities and internally with all our brands' leaders and product / marketing teams.
- You have a strong entrepreneurial mindset , able to think strategically while being incredibly hands-on to guarantee perfect executions.
- A supportive feedback-based culture where respect and integrity guide us
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities work together
- Being part of an iconic lifestyle brand in a multi-brand, multi country organization
- Break out areas with complimentary drinks
- A discount card with 50% on all VF brands
Recommended Jobs
Primary Teaching Assistant
An excellent Primary Teaching Assistant role in Edgware looking for the right TA to join. Are you a Primary Teaching Assistant looking to work in a primary school where you can help the students …
Jacada Ground Experience Manager (GEM) - Europe and the...
Jacada Ground Experience Manager (GEM) - Europe and the Middle East About the role As a Ground Experience Manager (GEM) you will be the heartbeat of our clients’ experience while they are on th…
Banking Job - Mandarin speaking Compliance assistant - London - wm
Please follow us on WeChat to see all our Cantonese and Mandarin jobs, interview tips and London news: Your New Job Title: Mandarin speaking Compliance assistant The Skills You'll Need: M…
Senior Finance Administrator - High-Performing Secondary...
Location: Waltham Forest, London Start Date: January 2026 Salary: Senior support staff pay scale An opportunity has arisen for a Senior Finance Administrator to join a high-performing se…
Site Manager - Harrow Primary School - Apply Now!
We are working with a school in Harrow recruiting for a Temporary Site Manager to cover a long-term absence. This role is suitable for an experienced caretaker who can hit the ground running and ma…
Forward Deployed AI Scientist, Internship, United Kingdom - BCG X - London
Forward Deployed AI Scientist, Internship, United Kingdom - BCG X - London, United Kingdom Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most …
Building Safety Project Manager*
Job Category : Interims Location : Newham Dockside, London Borough of Newham Hours Per Week : 36.00 Start Date : Immediate Start Start Time : 09:00 End Time : 17:00 Salary: £317.86 p…
SEN TA NEEDED IN EDGWARE
Job Title: SEN / ARP Teaching Assistant Location: Edgware, North London Salary: £21,000 – £23,000 FTE (pro-rata for part-time hours) Contract Type: Full-Time / Part-Time Considered Sta…
Power Platform Consultant
Job Title: Power Platform Consultant Location: Hybrid working – Based in London Help empower millions to achieve more by joining a world-class Microsoft consultancy. WM Reply is the Re…
Band 5 to 7 - Oncology Medical Secretary - London
Job Title : Oncology Medical Secretary Locat io n: London, Greater London Banding: Band 5 to 7 Start date : 2 June 2025 End date: 27th June 2025 Rate : £22 .55 per hour Working hour…