Head of B2B Marketing

About Springpod

Springpod is an award-winning EdTech scale-up transforming how young people gain experience, skills, and confidence to secure their future.

We connect students directly with leading employers and universities through immersive virtual work experiences, skills programmes, and micro-internships. Our partners include Amazon, Rolls-Royce, NHS, and Airbus — organisations shaping the workforce of tomorrow.

We’re on a mission to empower every student to gain meaningful, career-connected experiences — and we’re looking for a commercially driven Head of B2B Growth & Marketing to turn our product momentum into measurable business growth.

The role

You’ll lead our B2B marketing and growth engine — translating strategic positioning and product innovation into pipeline, revenue, and retention.

This role combines demand generation, account-based marketing, and commercial strategy. You’ll build the rhythm, structure, and reporting that keep marketing and sales aligned, accountable, and producing results fast.

The right candidate is a doer-strategist: someone who can set direction, drive campaigns, and coach a small team through execution.

Key responsibilities

Strategy & Leadership

Define and deliver the B2B growth strategy across new business and account expansion.

Build an operating model that clearly links marketing activity to pipeline and revenue.

Align Sales, Marketing, and Product functions to ensure consistent messaging and efficient handoffs.

Own reporting cadence and dashboards that track SQOs, pipeline value, and ROI.

Demand Generation & ABM

Lead multi-channel campaigns targeting key ICPs and personas.

Translate product and partner insights into audience-specific messaging.

Oversee the full funnel — awareness to SQL — with measurable performance targets

Manage paid and organic channels strategically (LinkedIn, SEM, email).

Commercial Enablement

Ensure every campaign, deck, and piece of content supports the sales process.

Partner with Sales on forecasting and opportunity management.

Coach team members on commercial storytelling, objection handling, and proposal structure.

Team Development

Manage and develop a small, high-performing team: Senior Marketing Manager (Growth), Growth Executive, Customer Marketing Executive, and Content Manager.

Build clarity of ownership, agile workflows, and measurable objectives.

Identify skills gaps and recommend future hires as the function scales.

Success metrics

40+ Sales Qualified Opportunities per quarter driven by marketing-sourced activity.

Marketing→Sales conversion rate improvement.

Leadership reporting cadence (weekly, monthly) embedded by Month 2.

What you’ll bring

7+ years’ B2B marketing or growth leadership experience, ideally in SaaS or EdTech.

Proven record building demand engines and ABM frameworks that convert.

Deep understanding of HubSpot CRM, automation, and performance reporting.

Track record of coaching small cross-functional teams to deliver measurable outcomes.

Strong commercial judgement — data-driven but action-oriented.

Excellent communication and stakeholder management at exec level.