Head of Brand Partnerships

Job Overview

FiveTwoNine has entered a significant growth phase. Over the past year, we have secured high-profile brand partnerships, expanded our event and research footprint, and strengthened our position as a leading voice within the creator economy.

As we scale this momentum, we are hiring our first dedicated Head of Brand Partnerships to drive the next phase of commercial growth.

The Head of Brand Partnerships is responsible for driving revenue growth across FiveTwoNine through high-value, long-term brand partnerships, sponsorships and strategic collaborations. Beyond securing deals, this role acts as the senior commercial lead and relationship owner for brand partners - ensuring partnerships are nurtured, strategically developed and expanded over time.

Sitting at the intersection of culture, creators and commerce, this role translates FiveTwoNine’s community, IP, research and events into commercially impactful and culturally credible partnerships for leading global brands.

Responsibilities

Commercial Strategy & Revenue Growth

• Develop and own FiveTwoNine’s partnerships revenue strategy across events, research, IP and community activations

• Build and manage a high-quality pipeline of brand partners across tech, media, entertainment, finance, beauty, fashion and culture

• Identify new partnership formats and scalable commercial opportunities (e.g. sponsorship tiers, content IP, councils, funds, research programmes)

• Deliver consistently against revenue targets while protecting FiveTwoNine’s premium positioning and long-term brand equity

Brand Partnerships, Deal Leadership & Relationship Ownership

• Lead outreach, pitching and senior stakeholder relationship development

• Structure partnership proposals, pricing models and multi-touch commercial packages

• Negotiate contracts and manage deals from first conversation through to signed agreement

• Act as the senior commercial relationship owner for key brand partners

• Remain closely engaged post-sale to ensure partnerships deliver against objectives, stay strategically aligned and create clear pathways for renewal and expansion

• Identify upsell and long-term growth opportunities across the FiveTwoNine and wider BDB ecosystem

• Build multi-year strategic partnerships rather than one-off sponsorships

Activation & Collaboration

• Partner closely with community, events and marketing teams to ensure seamless and high-quality execution

• Stay actively involved throughout delivery, maintaining senior-level client contact and oversight

• Ensure brand integrations are culturally credible, creator-first and additive to the community

• Monitor performance against commercial commitments and proactively address risks or opportunities

• Lead post-campaign reviews and forward planning conversations to drive renewals and expanded scope

Market Insight & Opportunity Development

• Stay close to creator economy trends, brand investment priorities and cultural shifts

• Proactively identify white-space opportunities for new IP, partnerships and revenue streams

• Feed commercial insight into FiveTwoNine’s long-term strategy and product development

Skills & Attributes

• Proven experience in partnerships, sponsorships, brand collaborations or commercial strategy

• Strong knowledge of the US market, including brand partnership landscapes, creator economy dynamics and commercial deal structures

• Experience managing and growing senior brand relationships beyond initial deal close

• Comfortable operating as both commercial lead and strategic partner

• Background in the creator economy, media, entertainment, advertising, talent agencies, events or community platforms strongly preferred

• Strong track record of closing high-value brand deals and building long-term partnerships

• Commercially confident — able to structure packages, negotiate effectively and build scalable revenue models

• Comfortable working in fast-moving, entrepreneurial environments

• Strong relationship builder with senior-level stakeholders
  

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.

• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.

• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.

• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.

• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.

• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
  

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;

• Not discriminate unlawfully against any person;

• Select the best person for the job in terms of qualifications and abilities.

• This sets out our approach to equal opportunities and the avoidance of discrimination at work.

• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Our Perks

• 25 days annual leave

• x1 additional day of annual leave per year of service up to a max. of 5

• x5 days additional annual leave granted each third year of service – to be taken in that year

• 3 additional days between Christmas and New year*

• 2x Charity days

• Cycle to work scheme

• Discounted Tech Scheme

• Flexible working – We offer our employees the opportunity to work ad hoc from a remote location if it makes their lives easier and simpler.

Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role

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