Paid Social Manager

Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.

We combine data, technology and creativity to advise and execute digital media analysis and strategy for the world's most ambitious brands. We transform growth.

How do we transform growth? It all starts in understanding what advertising activation actually performs. Our proprietary marketing science suite, COmpass, gives clients that very insight. Using this, our team of experts provide the best strategy and execution, that is closer to the truth than ever before, across digital disciplines spanning paid media, influencer CRM & CRO.

We’re an innovative, independently owned company, We’re not “growth hackers” or a performance agency that follows industry best practices. Rather, we’re a group of founders and seasoned operators who are building innovative tools and services that set a new standard for digital marketing.

At Charlie Oscar, we like to select team members based on attitude and culture add. While we value experience and expertise, we want to work with people who are eager to challenge the status quo and driven to consistently deliver best-in-class output.

We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.

AI

At Charlie Oscar, we’re looking for people who are genuinely curious about how AI can help improve, evolve and elevate their personal and professional performance, and help us push the boundaries of what’s possible in marketing and advertising. You don’t need to be an AI specialist, but we value those who are already using AI tools to work smarter - whether that’s unlocking creative ideas, speeding up workflows, uncovering sharper insights, or finding new ways to drive performance. We love people who challenge the norm, ask “how can this be better?”, and see AI as a tool to elevate the craft, not replace it.

THE ROLE

The Paid Social Manager at Charlie Oscar will work alongside our Paid Social Lead to ensure success in marketing initiatives across all social channels for clients. Collaborating closely as an embedded partner with digital brands, you will be the driving force behind optimising their Paid Social efforts and customer acquisition. From the beauty industry to fitness and pet care, you'll ultimately generate a highly profitable impact for some of the UK's most promising scale-ups.

The Senior Paid Social Manager at Charlie Oscar will work alongside our Paid Social Lead to play a critical role in driving performance and growth across all social channels for clients. Collaborating closely as an embedded partner with digital brands, you will be the driving force behind the Paid Social efforts and customer acquisition for complex accounts, from the beauty industry to fitness and pet care.

You’ll also help shape the future of the paid social discipline within Charlie Oscar, mentoring junior team members, leading platform innovation, and playing a key role in evolving our services and internal capabilities.

KEY RESPONSIBILITIES

Strategy Development:

• Develop comprehensive paid social media strategies aligned with overall marketing and business objectives, across Meta, TikTok, Pinterest, Reddit and more

• Provide strategic guidance on campaign architecture, audience targeting, and budget allocation.
  

Campaign Execution and Optimization: Campaign Management and Performance:

• Oversee the end-to-end execution of paid social media campaigns across multiple platforms, with a deep focus on accuracy, insight and continuous improvement

• Continuously optimize campaigns to maximize performance, ensuring ROI and KPIs are met

• Ensure robust testing plans are in place and aligned to wider client business goals

• Proactively adapt plans and strategies in line with changing priorities or market dynamics

• Manage and allocate investment effectively, adjusting based on performance and strategic priorities

Team Leadership:

Upskill Lead and mentor Paid Social Executives, providing guidance on campaign management and professional development.

• Foster a collaborative and innovative work environment within the team.

• Lead by example in collaboration, communication, and resilience—especially during high-pressure situations
  

Analytics and Reporting:

• Utilize advanced analytics tools to analyse campaign data and provide detailed weekly and monthly performance reports.

• Present insights and recommendations to the marketing leadership team for strategic decision-making.

Budget Management:

• Manage and allocate budgets effectively across various campaigns and platforms.

• Monitor spending and adjust budgets based on performance and strategic priorities.

Cross-Functional Collaboration:

• Collaborate with other marketing teams, including content, creative, influencer and analytics, to ensure cohesive and integrated campaigns.

• Translate complex performance data into clear, actionable recommendations and communicate them both internally and externally.

• Provide input into overall marketing strategy and contribute to cross-functional initiatives.

REQUIRED EXPERIENCE & SKILLS

• Proven experience of managing paid social channels with strong in-platform technical expertise across Meta, Tiktok, Reddit, Pinterest etc and TikTok, alongside secondary platforms such as Pinterest and Snapchat

• A track record of driving growth and customer acquisition working specifically with digital consumer brands (D2C focus.)

• Exceptional data-driven and analytical skills, combined with a creative mindset to identify successful strategies and translate them into actionable recommendations.

• A passion for innovation and the drive to challenge the status quo to achieve best-in-class outcomes.

BENEFITS

• Competitive salary plus quarterly bonus up to 10% of your quarterly salary

• Wellness allowance including access to Bupa private health care

• Pension plan

• Regular team socials and annual company trip

• Hybrid working (3-days pw in our London Bridge office)

• 25 days’ holiday per year, plus bank holidays and time off over Christmas

• 4 weeks ‘Work From Anywhere’ per year

• Birthday off

• Cycle to Work Scheme with Forest Bikes

• Eye care vouchers

• Regular office treats and surprises

• Be part of building something truly exceptional

OUR VALUES

Make It Happen

Progress is better than perfection...we make things happen, we get things done.

Treat It Like Your Own

As if it was your business, your money, yourself....For us it's not just work; it's personal.

Grow Together

Grow the business, grow with your team, grow yourself.

Be Brave

In your work, in your ideas, in your ability to make decisions.

At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.