Creative Copywriter

Global University Systems (GUS) Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

As a Creative Copywriter, you will contribute to the success of GUS, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO, newsletters and conversion activity, harmonising these elements to build a best-in-class content portfolio.

To excel in this role, you should be an exceptional communicator with a proven ability to conceptualise and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process.

To be an ideal candidate, you will have extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work.

Key Responsibilities

• Write engaging copy for social media, PPC, SEO, PR, and content marketing, maintaining a consistent tone and voice
• Collaborate with marketing and PR teams to develop creative ad copy and brand messaging
• Produce blogs, articles, and other content to support SEO, audience engagement, and internal communications
• Draft press releases and storytelling content to highlight brand activities and successes
• Use AI and digital tools to support copywriting, applying a human touch where needed
• Align all content with marketing goals and brand strategy
• Stay updated on content trends and apply best practices
• Join brainstorming sessions to generate campaign and content ideas
• Maintain a content calendar aligned with business objectives
• Ensure all content reflects DEI principles
• Support regular content audits and recommend improvements
• Uphold quality control to ensure brand consistency and error-free copy

Essential

• 5+ years' experience in creative copywriting across channels such as social media, SEO, PPC, content marketing, PR, and internal communications
• 2+ years working collaboratively in a team environment
• Undergraduate degree or equivalent professional experience
• Strong research and analytical skills - able to understand audience sentiment and optimise content based on performance data
• Experience with writing for digital channels, including SEO and keyword integration
• Interest in emerging technologies that impact copywriting (e.g. generative AI, automation, data analytics)
• Strong project management skills with the ability to multitask and meet deadlines
• Excellent communication and interpersonal skills
• Strong problem-solving skills and a strategic mindset
• Proficiency in Microsoft Office, especially Word and PowerPoint
• Ability to create newsletters, ghostwrite, and craft compelling content
• Fluent in English with outstanding writing, editing, and grammar skills
• A portfolio demonstrating writing and creative ability

Desirable

• Qualification in digital marketing or writing/journalism
• Experience in the education sector
• Familiarity with SEO tools (e.g. SEMrush, Ahrefs), social media tools (e.g. Hootsuite, Buffer), and CMS platforms (e.g. WordPress)
• Experience in digital marketing, including SEO, SEM, and social media advertising

What we offer our colleagues

• 20 days annual leave (plus 1 day per year capped at 25 days).
• Pension 5% personal contribution & 3% Company contribution
• Season Ticket Loan (T&C's apply)
• Vision Express Eye Care Vouchers
• Training & Development opportunities (T&C's apply)
• Staff Discount Scheme – via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics etc
• Employee Assistance Programme
• Refer a friend scheme for staff members (T&Cs apply).

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicant CVs and select the candidates whose qualifications and experience meet our requirements. Please note due to the high volume of applications we will only contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.