Business Director - Planning & Strategy (Hiring Immediately)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2076 - Business Director - Planning & Strategy

About the role:

The planning team are the guardians of creating industry leading, unrivalled work at WPP. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.

We are looking for a Business Director to spearhead the development of innovative and impactful media planning for our prestigious automotive client account for the UK. This role is central to translating our client's modern luxury vision into actionable media plans that drive desire and deliver exceptional results. The Planning Lead will be responsible for transforming the strategic frameworks, uncovering deep consumer insights and leveraging the full capabilities of WPP Open to create hyper-personalised, immersive brand experiences that connect with high-value audiences at every touchpoint. This individual will be a strategic partner to the client and internal WPP teams, ensuring all media efforts are aligned with our client’s brand objectives and business goals. The planning lead with work closely with the strategy, planning and activation teams to ensure the transition of the strategic approach to planning and activations. This team will be at the forefront of WPP agency integration model working alongside creative, production and underpinned by data and technology in WPP Open.

In this role, you will:

Media Planning Craft:

• Lead the planning output on your specific client to create unrivalled work.
• Be able to articulate the strategic approach into media behaviours and train and support the wider team.
• Need strategic thinking on how we utilise tools and specialism outside of planning on response i.e. sources of growth, measurement, learning agenda, data, etc
• Build presence outside of current teams and drive visibility of planning team within the wider agency.
• Bring a fresh perspective to planning approaches including the use of different tools, new insights and coach others to challenge the status quo.

Effective communication:

• Overall responsibility for the development of all planning responses, ensuring we are developing unrivalled work in all executions.
• Manage senior client relationships, understanding what they need for their business and how to drive growth for them.
• Manage the planning team ensuring the have clear personal objectives, structure and regular reviews.

Idea creation and storytelling:

• Build and develop relationship with media owners and look for opportunities to create unrivalled work
• Have an advanced commercial understanding of our products and services. Understanding which are suitable for their clients and how sell in solutions.
• Be a story telling expert, driving added value with the team and quality boosting output.

Core skills:

Practice Area Knowledge – Advanced

• Demonstrates advanced understanding of the industry as well as future trends.