Consumer Products Marketing Lead - Retail

🚀 Marketing Specialist – Consumer Products – TV
📍 London – 3-4 days onsite (Monday–Thursday)
📅 12-month PAYE contract
⚡ ASAP start
💷 £80-110k equivalent

We’re recruiting for an experienced Consumer Products / Retail Marketing Specialist to join a high profile media/TV Consumer Products team in London.
This is a brilliant opportunity for a commercially minded, hands-on marketer to work across some of my clients biggest entertainment properties, creating standout retail campaigns and experiences with leading UK retailers.
The role has a strong retail and trade marketing focus. You’ll work across partners including major mass, specialty and premium retailers, helping bring my clients titles to life through everything from in-store activations and product launches to digital, social and influencer campaigns.

What you’ll be doing:
• Developing and delivering retail and licensee marketing campaigns supporting key titles and franchises
• Creating immersive retail activations and experiences across major UK retail partners
• Managing campaigns across iconic UK retail brands
• Working closely with licensees to integrate their activity into larger retail initiatives
• Defining the right marketing and media mix across in-store, digital, social commerce, influencer, SEO, display and sponsored product activity
• Partnering with retailers, licensees, agencies and internal commercial, product, creative and global teams
• Using consumer and retail trends to develop innovative but commercially executable campaigns
• Managing creative and production agencies from concept through to execution
• Managing multiple campaigns, timelines and budgets simultaneously
• Supporting occasional activity with European retail partners, including potential travel to markets such as France and Germany

What we’re looking for:
We’re particularly interested in candidates with around 7–10 years’ experience across consumer products, retail marketing, trade marketing or licensed merchandise.
• Strong experience delivering retail and/or trade marketing campaigns
• A good understanding of retail operations, merchandising and go-to-market strategy
• Experience working across mass, specialty and e-commerce retailers in the UK
• Knowledge of the consumer products/licensing landscape and ideally an established UK retail/licensing network
• Experience within hardlines categories such as toys, collectibles, home or lifestyle products
• Strong digital and social marketing knowledge
• Experience working with creative/production agencies and cross-functional teams
• The ability to move comfortably between strategy and hands-on execution – this is not a purely strategic role
• Excellent project management skills and the ability to juggle multiple fast-moving campaigns
A studio/entertainment background would be advantageous, but we’re also very open to candidates coming from retailers, consumer brands, licensing businesses or relevant creative/production agencies.
This would particularly suit someone who loves the intersection of entertainment, culture, retail and consumer products and wants to create campaigns that consumers can physically experience and engage with.