Senior Manager, Paid Media, Partnerships & Operations

The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in London, UK.

Senior Manager, Paid Media, Partnerships & Operations – Hasbro Entertainment

Location: UK, London, Capper Street. Hybrid working pattern: In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.

At Hasbro Entertainment, we're redefining storytelling through iconic franchises and innovative content experiences. We are seeking a strategic and hands-on Senior Manager, Paid Media to lead campaign planning and execution across YouTube, FAST/AVOD, CTV, and other emerging digital media platforms. This role blends paid media strategy, operational excellence, and partnership development to drive reach, viewership, and measurable ROI across our global entertainment portfolio.

Key Responsibilities

1. Paid Media Strategy & Execution

• Devise and implement paid media strategies across YouTube, CTV (FAST, AVOD, TVOD), and video-on-demand platforms.
• Manage relationships with media agencies, overseeing campaign structure, platform selection, KPIs, and tactical execution.
• Drive innovation across ad formats and platforms, leveraging trends and emerging technologies.
• Champion a test-and-learn mindset to enhance targeting, creative, and media performance across channels.

2. Budget Management & Forecasting

• Oversee multi-market, multi-brand paid media budgets, ensuring spend aligns with strategic priorities and delivers strong returns.
• Partner with Brand Marketing, Content Production, Retail Media, Licensing, and Ad Sales teams to integrate paid media into go-to-market strategies.
• Maintain commercial responsibility through accurate forecasting, campaign pacing, reconciliation, and vendor oversight.

3. Campaign Optimisation & Analytics

• Collaborate with the analytics division to define and monitor key performance indicators, including reach, engagement, CPM, ROAS, and view-through rates, in conjunction with analytics teams.
• Collaborate with the Analytics team to develop clear, insight-driven performance reports and provide informed strategic recommendations to key stakeholders.
• Continuously refine media strategy based on campaign learnings and market dynamics.

4. Stakeholder Collaboration & Compliance

• Act as the central point of contact across Agency, Analytics, Channel Team, and Ad Operations to align campaign objectives and messaging.
• Ensure compliance with global advertising regulations, including COPPA, CARU, and other child-safety frameworks, using contextual and privacy-first targeting methods.

5. Platform Partnerships & Media Innovation

• Build and nurture strategic partnerships with media platforms (e.g., YouTube, Roku, Amazon), agencies, and co-marketing partners.
• Secure value-added inventory, beta opportunities, and co-branded campaigns to accelerate audience growth.
• Track industry trends and collaborate with partners to get access to beta programs.

What You’ll Bring:

• Proven paid media experience, ideally within digital-first entertainment, family or children’s content, or CTV/YouTube ecosystems.
• In-depth knowledge of YouTube advertising, CTV/OTT platforms, and programmatic media buying.
• A track record of delivering high-impact campaigns across digital channels and international markets.
• Strong project management and organizational skills, with the ability to adapt in a fast-paced environment, build relationships effectively, and demonstrate a can-do attitude to drive results
• Strong analytical capabilities, with experience translating complex data into clear, actionable strategy.
• Confident stakeholder management and experience working cross-functionally with internal teams and external agencies.
• Familiarity with child-safe media practices and advertising compliance is a plus (e.g., COPPA, CARU).
• A passion for entertainment, digital media, and delivering engaging content to global audiences.

We Play to Win with our Leadership Principles:

• Knowing is Half the Battle

• Break the Mold

• Take Charge

• Be Legendary

• Friendship is Magic

• Matrix of Leadership

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