Email Marketing Executive

Email Marketing Executive

We’re looking for an innovative thinker who has an interest in the latest communication tools and is keen to share their own ideas, experience and problem-solving skills to take our email marketing to the next level.

This role would suit a highly organised individual who has some experience in HTML and email analytics and who will support the management team with delivering the email marketing strategy. You will be responsible for running email marketing campaigns end-to-end across multiple brands and products.

Main Responsibilities:

• You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
• Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy.
• You will deliver increased personalisation, segmentation and relevancy in all emails.
• Ensure all emails are scheduled and delivered to brief.
• Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
• Proofread emails for clarity, grammar and spelling.
• Upgrade our email templates using graphics, personalisation and advanced features.
• Ensure target audiences and data are accurate and relevant.
• Analyse campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.

Skills & experience required:

• Excellent written and verbal communication, and copywriting skills.
• Ideally some experience with HTML and content management systems.
• Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
• Strong project management skills.
• An ability to work under tight deadlines.
• Google Analytics experience beneficial.
• An acute eye for detail.
• Commercial awareness and trading focus.
• Able to manage time effectively and to prioritise actions.
• An understanding of GDPR and marketing communication compliance