Senior Content Engineer

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The opportunity:

We are looking for a freelance Content Engineer (or Content Architect) to design the **content foundations** for a large-scale digital ecosystem of 200+ sites. This role will focus on defining the **principles, models, and specifications** that make content structured, semantic, composable, and ready to support personalization and emerging AI capabilities.
What you'll be doing:

• Define intelligent content principles to guide structure, reuse, governance, and scalability across the ecosystem.
• Design an intelligent content blueprint including:
  • Content model (types, relationships, modular structures)
  • Domain model (business entities and journeys)
  • Metadata and taxonomy model (for search, personalization, semantic enrichment)
  • Signals needed for personalization and dynamic delivery
• Translate the blueprint into CMS capability requirements that ensure the right content-related capabilities, features and workflows are in place.
• Produce clear technical documentation to guide CMS selection and implementation teams.

What we want from you:

• Strong background in content architecture and both domain and content modelling at enterprise scale.
• Experience with taxonomy, metadata, and semantic structuring.
• Familiarity with headless and decoupled CMS and experience platforms (AEM, Sitecore, Contentful, Optimizely, Drupal).
• Ability to translate content models into functional and technical CMS requirements.
• Understanding of how structured content supports personalisation, localisation, and AI applications.
• Clear communication skills for documenting models and collaborating with technical and non-technical teams.

Expected outcomes

This is a delivery-focused engagement with three clear deliverables:

• Content principles framework: the foundations that guide structure, reuse, governance, and scalability.
• Content blueprint, including the content model, domain model, metadata/taxonomy, and personalization signals.
• CMS capability specification: a practical requirements document to inform platform selection and configuration.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That's why we look for people who go beyond and always push our thinking to be better than yesterday.
AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we're looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client's successes and believe that anyone can show creative bravery no matter what their role is in the team.

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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