Director -Global Demand Generation Operations

Moody's
London

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies
  • Proven senior-level expertise designing and governing global B2B demand generation operating models that balance standardization, flexibility, and scale
  • Deep knowledge of marketing automation ecosystems, lifecycle frameworks, lead and account-based engagement models, and data governance required for complex buying journeys
  • Strong capability translating business and segment strategy into automated, omni-channel customer journeys using marketing automation platforms, customer data platforms, and AI-enabled tools
  • Advanced analytical mindset with the ability to use performance dashboards, conversion metrics, attribution models, and AI-driven insights to optimize lead quality and revenue impact
  • Demonstrated leadership experience building and mentoring high-performing global operations teams while driving automation maturity, governance, and adoption of new technologies
Education
  • Bachelor’s degree in Marketing, Communications, Business, or a related field required
Responsibilities

Leads global demand generation operations, owning lifecycle, automation, data, and AI-enabled processes that power scalable, measurable, and compliant revenue growth

  • Lead the global B2B demand generation operations strategy with a strong focus on process excellence, intelligent automation, and measurable growth
  • Own and evolve the end-to-end demand operating engine, from first customer signal through sales handoff, across people, process, technology, and AI
  • Govern marketing automation execution, including workflow architecture, lifecycle design, scoring models, routing logic, and service-level alignment
  • Own customer contact data quality incl. governance, consent and compliance, eg Opt-In management
  • Build and scale AI-powered scoring, nurturing, segmentation, and orchestration capabilities to improve speed, quality, and efficiency
  • Partner closely with Sales Operations, Business Systems, and Sales Development teams to ensure lead quality, conversion performance, and smooth handover into sales
  • Define and enforce global lifecycle standards, funnel definitions, and reporting frameworks to enable trusted measurement and attribution
  • Lead and mentor global demand generation operations and technology teams across regions, ensuring consistent frameworks with localized execution
  • Translate business strategy into standardized, automated, optimized, and measurable operating capabilities that enable segment teams to focus on execution and optimization
About the Team

Our Marketing & Demand Generation Operations team is responsible for enabling scalable, compliant, and high-performing demand generation across all segments and regions.

By joining this team, you will:

  • Build the operating backbone that powers global revenue marketing.
  • Shape how automation, data, and AI are applied responsibly at scale.
  • Enable marketing and sales teams to focus on strategy and growth, not tooling or data challenges

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.
Posted 2026-02-15

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