Temporary Marketing Content Lead

Content Ideation - Top-Tier Models

• Own the content ideas pipeline for all of our top-tier models - generating a constant flow of fresh,high-performing concepts tailored to each creator's brand, audience, and platform.
• Develop hooks, angles, and narratives that are keen to TikTok, Instagram, and YouTube - buildingcontent ideas that stop the scroll and drive audience action.
• Ensure each creator has a clear and current content direction at all times, proactively ideatingahead of trends and adapting concepts based on live performance data.
• Collaborate directly with creators to understand their personality, strengths, and goals - shapingcontent ideas that feel authentic while being strategically built to grow and convert.

Creative Team Leadership

• Lead, train, and develop a small creative team (currently 3 assistants) - assigning tasks, reviewingoutput, and setting clear standards for quality, speed, and creative consistency.
• Act as the creative benchmark for the team - setting the bar for what good looks like andcoaching the team to reach it.
• Build efficient workflows that allow the team to produce high volumes of content ideas withoutsacrificing originality or quality.

Editing & Production Collaboration

• Work hand-in-hand with our editing team to turn raw ideas into polished, platform-tailored contentthat tells a story and drives audience movement into the DM funnel.
• Collaborate with camera people and content teams to improve shot composition, lighting, pacing,and overall production value - ensuring the creative vision is fully realised on screen.
• Provide clear briefs and creative direction so editors and camera teams can work independentlywhile staying aligned with the strategic goals for each creator.

Scripting Pipeline

• Oversee the scripting pipeline - ensuring hooks, angles, and narratives stay fresh, platform-keen, and aligned with conversion goals across all creators.
• Review and approve scripts before production, maintaining a consistent voice and strategicdirection for each creator's content.
• Continuously iterate on scripting frameworks, testing new formats and angles to keep contentfeeling original and ahead of the curve.

Trend Research & Content Frameworks

• Continuously research trends, formats, and cultural moments across niches - adapting them intohigh-performing content frameworks for our creators before they become oversaturated.
• Build and maintain a library of proven content formats, hooks, and structures that the wider teamcan draw from and build on.
• Stay ahead of platform changes and algorithm shifts on TikTok, Instagram, and YouTube, feedinginsights into the creative strategy for each creator.