CRM Manager

White Stuff
London

White Stuff was established in 1985 through a simple idea. That idea grew into a unique fashion and lifestyle brand, with shops and concessions across the UK and internationally, selling women’s and men’s clothing alongside distinctive accessories and homeware. Our original prints (all designed in-house), thoughtful details and quality craftsmanship reflect our personality and make us subtly distinctive.

Our people are at the heart of White Stuff. We’re sociable, talented, collaborative and non-hierarchical in how we work. We encourage entrepreneurial ideas, accountability at all levels, and a shared drive to create a business we’re proud of.

About the role

This role leads all CRM activity for White Stuff, building long-term loyalty and customer engagement through data-driven strategies and personalised experiences.

You will develop and deliver the CRM strategy that drives frequency, spend and advocacy across channels. Working closely with Trading, Brand, Digital and Retail teams, you’ll play a key role in shaping and scaling our new membership approach.

We’ve invested heavily in our CRM ecosystem, particularly Bloomreach, segmentation, and advanced personalisation capabilities. We’re now looking for a CRM expert who can bring this to life, ensuring White Stuff delivers best-in-class customer communications and loyalty initiatives.

What you’ll be doing

  • Lead the development and delivery of the CRM & Loyalty strategy to drive retention, frequency and customer lifetime value
  • Own the day-to-day CRM communications plan, balancing trade and brand objectives across email, SMS, website and direct mail
  • Partner with content & creative teams to deliver personalised and dynamic campaigns that resonate with distinct customer segments
  • Build and optimise automation journeys, using Bloomreach to drive behavioural triggers and lifecycle programmes
  • Establish a robust test-and-learn roadmap, leveraging data and insight to continuously improve performance
  • Collaborate with ecommerce and retail to deliver seamless, cross-channel campaigns that maximise reach and reduce attrition
  • Work with the Insight team to deepen our understanding of customer behaviour and preferences, ensuring strategy is evidence-based
  • Monitor industry trends and bring fresh thinking to ensure White Stuff stays at the forefront of CRM and loyalty best practice

What you’ll need

  • 4+ years’ experience in CRM, ideally within a retail or ecommerce environment
  • Demonstrate experience of managing and developing people, coaching and building high performing teams
  • Proven experience in developing and delivering customer lifecycle and loyalty programmes
  • Hands-on experience with Customer Data Platforms — Bloomreach CDP/Exponea highly desirable
  • Strong track record of building and optimising automated customer journeys
  • Solid commercial acumen with the ability to balance trade performance and long-term brand building
  • Excellent attention to detail and a keen creative eye for content and messaging
  • Data-driven mindset with confidence in using insight and analytics to guide decision-making
  • Strong stakeholder management skills with the ability to influence across teams

As a CRM Manager at White Stuff you will be entitled to an array of great benefits, some of which include:

  • Hybrid working
  • Annual bonus opportunity
  • 25 days holiday per annum, plus bank holidays
  • 2 extra (paid!) days off per year to volunteer in the local community
  • 50% discount
  • Subsidised BUPA Dental Insurance
  • Healthcare cash plan and Life Assurance
  • Interest free season ticket loan
  • Pension Contribution

We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age .

#LI-Hybrid

Posted 2025-09-30

Recommended Jobs

Bartender Wanted

Gaucho City
London

The ideal Bartender candidate will be an experienced and passionate bartender, with a broad knowledge in cocktails, spirits, and wine. They will be able to deliver quality drinks with speed, skill, an…

View Details
Posted 2025-09-15

MFL Teacher

Reeson Education
Harrow, Greater London

Job Title: Part-Time MFL Teacher Location: Harrow Hours: 2 days per week Start Date: October Start We are seeking an enthusiastic and resilient MFL Teacher to join our small, supportive se…

View Details
Posted 2025-10-06

Mechanical Shift Engineer

JLL
City of London, Greater London

We are currently recruiting for an highly skilled and technical Electrical Shift Engineers to join one of our static sites based in London Bridge. The site you will be working on is for a globally rec…

View Details
Posted 2025-10-15

French Teacher - Linguistic Diversity - Westminster

Marchant Recruitment
London

French Teacher – Champion Linguistic Diversity and Excellence in a Central London School – Westminster A large, dynamic secondary school in Westminster is seeking a highly skilled MFL Teacher …

View Details
Posted 2025-10-11

Legal Client Cashier - London

London

We are proud to be assisting a leading Top-Tier Law Firm in their search for a Legal Client Cashier to join their exceptional London office. This role offers a rare opportunity to grow and succeed wi…

View Details
Posted 2025-10-15

Legal Counsel - Regional Attorney

Swiss Re
London

Location: London, GB We are looking for an experienced Legal Counsel to join our London office to provide comprehensive legal support to Swiss Re Corporate Solutions' Alternative Risk Transfer (ART)…

View Details
Posted 2025-10-09

Front Office Nights Receptionist

Stratford, Greater London

Front Office Nights Receptionist voco Grand Central Hotel are looking for our next Front Office Night Receptionist (Part-Time) to join us in creating a warm voco welcome for our guests! Our loca…

View Details
Posted 2025-10-11