Brand & Social Media Executive
Social Media Management
- Manage and oversee Sinclar's social media platforms across Instagram, TikTok, and other relevant channels
- Plan, schedule, and publish content in advance using content calendars and scheduling platforms
- Maintain a consistent brand voice, visual identity, and creative direction across all platforms
- Monitor platform performance, engagement, and audience growth
- Brainstorm and execute innovative content ideas that align with the brand's identity
- Stay up to date with fashion, social media, and cultural trends, and translate them into relevant content opportunities for the brand
- Capture behind-the-scenes and campaign content while on set during shoots
- Assist with campaign shoots and creative productions when required
- Edit and produce content for social media using Adobe Photoshop, Illustrator, Premiere Pro and other softwares
- Conduct outreach to influencers, celebrities, and cultural figures
- Build and maintain strong relationships with stylists, creatives, and industry contacts
- Coordinate product seeding and support brand visibility through strategic placements
- Plan, execute, and optimize Meta and TikTok advertising campaigns
- Support brand growth through paid social strategies and audience targeting
- Analyze campaign performance and identify opportunities for improvement and growth
- Strong understanding of fashion, culture, and social media trends
- Experience managing fashion or lifestyle social media accounts
- Proficiency in Adobe Photoshop, Illustrator, and Premiere Pro
- Experience with Meta Ads Manager and TikTok advertising (not essential but a bonus)
- Strong creative eye and understanding of visual storytelling
- Excellent communication and relationship-building skills
- Passionate about fashion, branding, and digital culture
- Highly organized, creative, and trend-aware
- Understands both luxury and contemporary fashion positioning
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