Social Media Lead
- Fully own distribution across Social Media, deeply understand the latest format trends, best practices and constantly look for growth hacks across platforms to grow reach and impact
- Manage Synthesia’s day-to-day Social Media presence hands-on (X, Instagram, LinkedIn, TikTok) and lead the social media team.
- Work closely with the Creative team on SoMe assets and campaigns (e.g. hero visuals, video concepts, cross-channel launches)
- Analyze performance, test new formats, and continuously optimize based on data and insights
- Jump on real-time buzz opportunities, news cycles, and conversations that matter in AI, tech, and culture and insert Synthesia in meaningful and relevant trends
- Collaborate with product marketing, comms, and growth teams to ensure social supports launches and GTM plays
- Drive employee advocacy, help with Founder brands by enabling teams and individuals to share and amplify Synthesia across their networks
- 4-10 years social media experience at major brand or organization, including at least 2-3 years of management experience
- Proven track record of growing social communities and making a real impact, not just posting content
- Creative portfolio showcasing work that resonates in culture and articulates clear concepts
- Ability to work in high-level content strategy and hands-on social media management tasks with extreme attention to detail
- Experience of leading video based social campaigns
- Strong collaboration skills and the ability to build trust, influence partners, and inspire teams
- Hands on experience with crafting viral posts and campaigns on X, IG and/or LinkedIn
- Intrinsic interest and motivation to learn more about AI and AI video
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