Senior Creative Strategist

Senior Creative Strategist

Location: London (In-Person First)

Reports To: Dani Murphy, Director of FlightStory Creative

Department: FlightStory Creative

About FlightStory

FlightStory exists to elevate the human stories that inspire progress. As the premium creator media pillar of Steven.com - the definitive operating system for the creator economy - we scale media brands that inspire people to live more fulfilling lives. Our portfolio contains some of the world's most culturally significant creator IP, including The Diary of a CEO with Steven Bartlett , Begin Again with Davina McCall , We Need to Talk with Paul C. Brunson and Hot Smart Rich with Maggie Sellers Reum .

We have delivered multiple seven-figure partnerships with global powerhouses like Apple, LinkedIn, Adobe, and Shopify. To power our next massive revenue chapter, we are quietly scaling FlightStory Creative - our full-service internal creative function designed to help ambitious brands build more authentic, effective partnerships inside creator ecosystems.

Our Creative Thesis

The advertising industry is running on an outdated operating system. Digitization fragmented media, and the legacy response was to try and stitch those fragments back together to buy "reach." It’s a model built for a world that no longer exists.

Audiences are no longer organized around channels; they are organized around people. Attention sits with the creator and extends outward. Furthermore, as AI drives the cost of content production toward near-zero, the human signal - trust, authenticity, and cultural relevance - becomes the ultimate premium.

FlightStory Creative is being built on this exact foundation. We don't sell transactional space alongside content. We exist to give the world’s most ambitious brands the strategic and creative capability to build inside creator ecosystems rather than just buying media around them.

The Role

As our Senior Creative Strategist, you will be one of the foundational creative strategists shaping FlightStory Creative from the ground up. This is a highly creative, high-stakes, client-facing role for a strategist who rejects standard legacy media-buying logic and thrives on turning big, human-centric ideas into high-performing commercial realities.

Because we are scaling this team ahead of major external market announcements, you will have a front-row seat in building this proposition from the ground up. You will own projects from pitch to production - developing standout responses to briefs, defining creative strategy, directing shoots, and collaborating deeply with our creators and production partners. Your objective is to ensure our branded work is as compelling, authentic, and algorithmically sound as the flagship IP it sits beside.

Key Responsibilities

1. Creative Strategy & Concept Development

• Develop premium branded content concepts built around our premium creator portfolio, ensuring ideas are culturally resonant, platform-native, and deeply authentic.

• Translate creator psychology and audience behavior into breakthrough 360° campaign ideas across audio, video, long-form, and short-form social formats.

• Build repeatable, creator-led IP formats that unlock upstream briefs and move brands away from transactional, one-off media placements.

2. High-Stakes Pitching & Commercial Growth

• Own the creation of world-class pitch decks, treatments, and creative responses to tier-one client briefs.

• Present concepts confidently to senior clients and brand partners, acting as an authority on how brands can show up genuinely in creator spaces.

• Partner directly with the Brand Partnerships team to secure multi-7-figure partnerships, proving that exceptional creative is the ultimate driver of revenue.

3. Campaign Execution & Creator Collaboration

• Lead campaigns seamlessly from pitch through to production, protecting the creative integrity of the idea at every stage.

• Direct shoots and collaborate closely with creators, finding the perfect intersection between a brand's objectives and the creator's authentic voice.

• Manage production partners to deliver polished, premium assets on time and on budget.

4. Algorithmic Mastery & Innovation

• Ensure all creative concepts are algorithmically informed for platforms including YouTube, TikTok, Reels, Shorts, and Spotify Video to maximize audience retention.

• Identify emerging formats and trends within video-first podcasting and digital media to keep our creative execution at the absolute frontier of the industry.

Who You Are

• The Experience: You have a proven track record of developing and delivering major brand partnerships, branded entertainment, or social-first storytelling formats within a fast-paced agency, media owner, or creator environment.

• The Paradigm: You intuitively understand that creators are entire ecosystems, not just a line item on a media plan. You want to help brands build within culture, not buy space around it.

• The Hybrid Skillset: You possess sharp strategic instincts, exceptional taste, and a passion for storytelling, but you are also highly execution-oriented—you love getting hands-on with writing copy and building beautiful, highly persuasive pitch decks.

• The Commercial Mindset: You care about ideas that close massive deals and set industry benchmarks.

• The Collaborator: You know how to build trust quickly with top-tier talent, internal commercial leadership, and external production crews alike.

What This Role Helps Build

• A category-defining internal creative agency function that competes directly with top-tier creative shops.

• Deeper, longer, and higher-value brand partnerships for FlightStory.

• Advertising for the Creator Age that sets a global benchmark for trust, engagement, and commercial return.