Business Development Representative

Company Overview

Pulsar Group Plc is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences – from customers to stakeholders, politicians to influencers and the media.

The evolving Pulsar Group portfolio includes Isentia, the market-leading media monitoring, intelligence and insights solution provider; Pulsar, the most advanced audience intelligence and social listening platform; Vuelio, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and ResponseSource, the network that connects journalists and influencers to the PR and communications industry.

Pulsar Group is an AIM-listed SaaS provider with over 1,000 employees across 10 countries. Our technology is used by 6,000 organisations every day, from global blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.

Role Overview

For this role, we are looking for an interest in social media, AI, a basic understanding of marketing as well as a can-do will-do attitude. This role will be interfacing with future Pulsar clients, so this person must be personable, confident and used to speaking with a wide range of people, with a wide range of interests.

This is a sales role and therefore we want someone who loves selling, enjoys competition and can push on through hard times.

The role of the “BDR” sits within the Pulsar commercial function and its primary focus is to source new business targets for a Business Development Manager to take into a sales process and ultimately turn into subscribing Pulsar clients. This lead development is largely done through cold outreach, working inbound leads and networking.

You will be working under guidance from your Business Development Manager, but you will be responsible for generating your own leads through your own research, and managing the process of scheduling in demos that have been confirmed. Our clients include:

H&M, Amazon, Google, Microsoft,, Publicis and Omnicom, and your role will be to help expand to this list of amazing clients and brands.

This is a fantastic role for someone who is keen to pursue a career in sales as we provide the support and training to help you hit the ground running and offer paths for quick progression – so it’s yours for the taking.

Key Responsibilities

• Generating sales opportunities through targeted outreach e.g. calls, emails and LinkedIn and working from lists within our Salesforce CRM system, and through follow up of targeted outbound marketing campaigns.

• Conduct basic research on the company and decision-making unit in order to target your approach.

• Carrying out basic level needs analysis on the phone to establish key areas of interest and obtaining an understanding of an organisation’s communications objectives.

• Developing and maintaining a high level of understanding of the Company’s product portfolio and value proposition and talking about these in context.

• Gaining knowledge of the competitive landscape and using this to the company’s advantage to overcome objections and book high quality meetings.

• Keeping the CRM system up to date with all details of prospects including good quality, detailed notes about each prospect’s current set up and incumbent renewal dates

• Using CRM information to manage and prioritise pipeline and to target senior decision makers.

• Manage and utilise AI SDR tools to help support your outreach efforts by building specific, targeted campaigns to wider audiences

All staff have a responsibility and an essential role to play in safeguarding Pulsar Group’s information and that of its customers. You are required to take all reasonable steps to comply with the Pulsar Group Information Security Policy and the policies and processes outlined in the Pulsar Group Information Security Management System (ISMS).

We can all play a part in creating the inclusive and diverse environment that enables us to do our best work through being welcoming to others, considerate of difference, responsible in our behaviour, constructive in disagreement and open to learn.

Profile

• • Able and willing to do cold calling

• Strong written skills for email and LinkedIn messaging

• Comfortable using LLMs for automating the heavy lifting

• Ambitious and interested in a long-term career in sales.

• Dynamic, confident and target driven self-starter.

• Articulate with an excellent telephone manner.

• Persuasive and persistent yet friendly and personable.

• Able to take initiative to research contact and organisation information.

• Naturally organised and able to prioritise effectively

• Experience using tools such as Cognism, Salesloft, Salesforce, Lusha and 11x would be a plus

• Strong academic background

We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we are explicitly seeking individuals who will bring diverse life experience, diverse educational background, diverse culture, and diverse work experience. Please be prepared to share with us how your perspective will bring something unique and valuable to our team.

Benefits

• Base salary up to £30,000 dependent on experience, plus OTE commission of up to £20,000 per annum

• 25 days holidays + 8 public holidays

• Day off on your birthday

• Hybrid working (2-3 days a week in the office)

• Up to 4x salary Life Assurance

• Opt-in Private Healthcare

• Access to self-paid Dental Insurance

• Other benefits such as Perkbox (for discounts), Cycle Scheme, Season Ticket Loans, a Workplace Nursery scheme and SmartHealth (for access to private GP appointments as well as a range of health and wellbeing services).