Director of Marketing, Communications & Audiences Part-Time, Permanent (0.6-0.8 FTE)

Description

This role provides strategic leadership for marketing, communications and audience development across Crafts Council.

At a pivotal moment for the organisation and the wider craft ecology, the Marketing, Communications & Audiences Director will ensure that insight drawn from audiences, makers, members, programmes, partners and data is actively interpreted and translated into clear narrative, confident positioning and effective engagement.

Marketing and communications at Crafts Council are not only about promotion and growth. They are also key mechanisms through which the organisation listens, learns and shapes its influence.

Working closely with the Executive Director and senior leadership team, you will help ensure that insights from across the organisation inform strategic decisions, strengthen advocacy and support sustainable income growth across membership, fundraising, partnerships and trading activity.

This is a strategic leadership role suited to someone who combines strong marketing expertise with curiosity, analytical thinking and an instinct for organisational narrative.

Role Focus

This role combines strategic marketing leadership, organisational insight and audience development.

You will:

• Strengthen Crafts Council’s brand, voice and public presence, ensuring that all activity is aligned with organisational EDI commitments
• Lead integrated marketing, communications and audience strategies
• Ensure insight from audiences, members and partners informs organisational thinking
• Build the organisation’s ability to interpret and use insight effectively
• Support income growth across membership, fundraising, partnerships and commercial activity, including venue hire

Who We’re Looking For

We are looking for a strategic marketing and communications leader who combines creativity with analytical thinking and enjoys helping organisations make sense of complex information.

You will bring the ability to connect insight, narrative and strategy, helping Crafts Council articulate its role clearly and confidently in a changing cultural landscape.

You will likely have experience working within the cultural, creative or mission-led sectors and a strong interest in creativity and craft.

You will be familiar with mixed income models and understand how marketing can drive the growth of mission-led income.

You will bring:

• Significant experience leading marketing, communications or audience strategies
• Strong understanding of digital ecosystems, audience journeys and insight-led marketing
• Experience working with data, CRM systems and audience segmentation
• A track record of developing brand narrative and organisational positioning
• Experience working with media, PR or strategic partnerships
• Experience leading and supporting teams
• The ability to synthesise complex information and translate it into clear messages
• Strong collaborative instincts and the ability to work across organisational boundaries

Job Title - Director of Marketing, Communications and Audiences.

Contract and Hours - Permanent, part time, minimum of 3 days and up to 4 days per week. 0.6 - 0.8 / 21.75 – 29 hours per week (full time 36.25 hours per week). To commence as soon as possible from June 2026 onwards.

A typical working day is 9.15-5.30pm, including a lunch break (unpaid). We support flexible working and part-time arrangements where it is appropriate for the role.

We promote hybrid working with three days per week worked at our office and gallery for full-time staff, and two days per week office and gallery working for part-time staff.

Wednesday is a whole team office and gallery day when staff meetings take place.

Salary - £65,000 to £70,000 gross per annum based on full-time working, equating to:

£39,000 - £42,000 gross per annum based on part-time working 3 days per week,

£52,000- £56,000 gross per annum based on part-time working 4 days per week.

Location - Crafts Council Office and Gallery is based on the Pentonville Road in Islington, London, with some hybrid / home working.

Reporting to - Executive Director.

Managing - Senior Website & Digital Manager, Editor, Senior Salesforce Administrator and working collaboratively with Digital Marketing Officer.

Working Closely With - Executive Team, Project Leads and external partners.

Link to the full job description