Sales Executive - International Convention Centre

Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm. 

More information can be found at

About the role

Reporting directly to the Head of Sales – International Convention Centre, you will be responsible for securing event sales that align with Olympia’s launch plan and strategic goals. You will possess a strong understanding of market trends and competitive landscapes to cultivate key relationships and help drive revenue growth.

Key responsibilities

• Support the commercial team in maximising event sales opportunities and helping to achieve sell-out across event spaces within the International Convention Centre and supporting areas in line with company targets.
• Proactively build relationships with clients and prospects across corporate, agency, and association markets in the UK and internationally.
• Represent the company with professionalism and expertise at trade shows and key industry events.
• Engage with event agencies, corporates, and associations to understand their needs and identify new opportunities for event partnerships.
• Nurture relationships with existing clients to encourage repeat business and support the reactivation of lapsed accounts.
• Assist in the creation of sales materials and presentations, including case studies and pitch decks, to support client meetings and proposals.
• Respond to incoming event enquiries for the ICC promptly and professionally, ensuring all leads are followed up effectively.
• Contribute to negotiations and help close new business under guidance from senior team members.
• Achieve KPI`s and targets to meet the growth expectations of the business.
• Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.

Person specification

• A genuine interest in event sales and the wider events industry, with an eagerness to develop learnings about trends, clients, and markets.
• Proven experience in sales, customer service, or client-facing roles, ideally within a fast-paced or target-driven environment.
• Confident communication skills with the ability to craft clear, persuasive, and professional messaging in person, on the phone, and in writing.
• Strong relationship-building skills and a natural ability to connect with people, both internally and externally.
• Highly organised and detail-oriented, able to manage multiple tasks and follow up on opportunities effectively.
• Comfortable working under pressure and managing time efficiently to meet individual and team goals.
• The ability to work autonomously.
• A committed team player.
• A high level of integrity and an ability to be discrete and tactful with due respect for confidentiality.
• Ability to analyse situations quickly and respond to those seeking advice/guidance.
• A self-starter with a positive, enthusiastic attitude.
• Confident using Microsoft Office (Word, Excel, PowerPoint, Outlook) and open to learning CRM or sales software tools.

Sustainability Responsibilities:

• Continuously improve your knowledge of Olympia Events’ sustainability programme - the ‘Grand Plan’. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives
• Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change

Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.

Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.