Marketing Manager

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

The opportunity is within Clarion Retail, home of five prestigious market-leading trade events in the UK; Top Drawer Spring, Top Drawer Autumn, Home & Gift, January Furniture Show, Manchester Furniture Show, plus Retail Reveal, the online digital platform for the Retail industry. Clarion Retail is a fast-paced, exciting environment to work in with team members who are passionate about delivering engaging, productive and inspiring events.

The candidate will be joining the business at the start of the Top Drawer Autumn marketing campaign (13-15 September) and will play a lead role in delivering this B2B campaign – on time and within budget. They will lead the implementation of the marketing strategy, manage key internal and external stakeholder relationships and work closely with the marketing executive to deliver a multi-channel campaign to the highest standards on time and within budget.

Top Drawer is a design-led retail sourcing event, running for 40+ years – bringing together a curated edit of contemporary products, from the UK and beyond. Attracting independent, online and large retailers, the Top Drawer team understand the pressure to find a fresh, contemporary edit of products that truly resonates, so we do the legwork —unearthing and vetting the most exciting and innovative brands and products to ensure they’re truly retail-ready. By bringing everyone together in London, we create a space where retailers can feel the quality of products, meet the makers and build the relationships that sustain businesses.

We are looking for a competent, data-driven marketer with strong experience delivering integrated campaigns, ideally within events or similar environments. The ideal candidate will be highly organised, brand focused, analytically curious and collaborative, with a customer centric approach ready to take on the responsibilities of Marketing Manager . The candidate will provide leadership, support and development to the marketing executive and will report directly to the Brand Director.

Key Responsibilities:

• Assist with finalising the Top Drawer marketing strategy, with clear campaign objectives, KPIs, budgets and timelines leveraging data and insight.

• Responsible for the insight-led planning, execution and optimisation of the multi-channel campaign for Top Drawer Autumn ensuring consistent brand positioning, messaging and measurement delivered on time and within budget.

• In conjunction with Marketing Operations launch Live Buzz Top Drawer and manage the campaign and process end-to-end – ensuring thorough testing and on time delivery

• Build relationships and drive activities for marketing through exhibitor campaigns – via bell weather brands and the wider database

• Manage and deliver strong data driven EDM campaigns via Pardot – focusing on segmentation, messaging, results and continual optimisation

• Deliver the DM campaign – from creative with the internal design team, cost management to fulfilment

• Develop, negotiate and ensure the delivery of marketing and media partnerships

• Lead and deliver innovative sales promotion campaigns to support the sales team and deliver MQLs

• Lead relationships with internal stakeholders, senior management, sponsors, and key partners to align marketing priorities and maximise impact.

• Manage and optimise agency and supplier relationships to ensure high-quality delivery, innovation, and value for money – this will include Digital Media Agency, design agency and show guide company

• Line-manage, coach, and develop marketing executive, driving high performance, on time/ within budget and professional growth.

• Ensure consistent use of systems and processes enabling maximum effectiveness and efficiency from self and team when executing activities and reporting.

• Provide Management with on-going and post campaign effectiveness reports and recommend on-going improvements

• Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness

• Promote a culture of testing and change to continuously drive improvement

• Manage and monitor marketing budgets, provide accurate forecasts and feed into the budget setting process

• Work with the Marketing Operations team to drive an insight and data-led approach to campaign development focusing on strategic targeting alongside performance analysis to monitor and optimise channel effectiveness.

Knowledge, Skills & Behaviours:

• A proven track record of owning the marketing strategy and managing the execution and delivery of successful customer-facing multi-channel event campaigns

• Proven use and understanding of databases and segmentation techniques

• Excellent campaign management, planning and organisational skills

• Strong interpersonal and communications skills, alongside financial management, negotiation and budgeting skills

• Technical familiarity with Microsoft Office, Pardot (or similar), website build (ASP), Canva, PowerBI and GA4

• Proactive, calm approach, with strong leadership skills

• Commercial awareness with a focus on hitting registration targets and maintaining audience quality

• Data-driven and curious mindset, able to interpret metrics and measure effectiveness, make recommendations and act on data-led insight.

• Creatively confident – from briefings to brand creation, management and messaging

• Customer-first mind-set
  

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ()

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ()

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays

• End of year wellbeing shutdown (closed for the last week of the year)

• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.

• Summer Hours in August (3pm finish on Fridays)

• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work

• Pension Scheme

• Private Medical Insurance

• Health Cash Plan

• Wellbeing Library (MYNDUP)

• Mentoring Programme

• Season Ticket Loan

• Cycle to Work Schemes

• Free on-site gym and shower facilities

• Free eyesight tests

• Free flu vaccination – offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.