Head of Social & Channel Production

Job Overview

We’re entering the next era of brand building. Where social-first moves beyond a buzz-word to a living breathing and prioritized operational model.

It’s where culture forms, demand is created, products scale or stall, & where brands are built - in real time.

In this role you will lead the charge over a core workstream, evolving our multi-market owned social capability to transform how global brands grow. You’ll make that model bigger, faster, & famous.

This role is a powerhouse blend of strategic leadership and operational excellence. You will own the systems, standards that define owned channel work, grow the team, & ensure we deliver with zest across every market and platform.

You’ll collaborate with social teams, creators, and producers to refine the engines that power what it means to be a social agency with creator instinct®.

We’re ready to define the next era of social. Are you?

Responsibilities

You’ve led social at scale, and have a deep understanding of creators

• 10+ years experience in social media management, including leadership responsibility.

• Deep strategic leadership, building best-in class implementation frameworks in partnership with brand strategists, feeding into broader performance and insights work

• Proven track record delivering campaigns and always-on channel management for major brands.

• Strong experience managing multi-market publishing and channel governance.

• Deep understanding of platform-native content, community behaviour, and creators.

An innovator at heart: always at the forefront of new platforms, formats and functionalities

• You can build systems and make them stick

• You know how to create operating models that scale.

• You can set standards teams actually follow.

• You can build structure without killing creativity.

• You know how to turn complexity into clarity.
  

You have judgement, taste, and pace

• You know what good looks like instantly.

• You can elevate content quickly without overcomplicating it.

• You understand how culture moves and how platforms reward behaviour.

• You care about writing, editing, and craft.
  

You lead with clarity

• Calm under pressure. Direct when it matters.

• You build belief in teams and confidence in clients.

• You set the tone. You raise the bar.

• You move fast, but you don’t cut corners.
  

Skills & Attributes

Build and scale the owned social practice

• Lead the evolution of our social media management capability into a category-defining practice.

• Turn proven delivery into a scalable operating model that works across brands, markets, and teams.

• Build frameworks, training, and playbooks that raise standards across the business.

• Become a trusted partner to our clients, providing counsel and expertise

Strengthen the production engine behind social

• Own and refine the production workflows that power always-on social across multiple clients.

• Improve how production schedules, content pipelines, and delivery timelines operate.

• Build systems that allow teams to move faster without losing quality.

• Turn strong operational practice into repeatable infrastructure.

Evolve our creator-led social system

• Continue developing our creator hub model as the engine of owned social.

• Strengthen how creators, strategists, editors, and social managers work together.

• Ensure creator input consistently strengthens brand output.
  
  About Billion Dollar Boy

Billion Dollar Boy is the award-winning social agency with Creator Instinct®. We believe that to win in a social-first world, you need to be creator-first. And we’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our work has been recognized by Cannes Lions, Campaign Awards, The Drum, Webby Awards, and Shorty Awards.

Powered by Creator Instinct®, we’ve captured what great creators do naturally. We sense, shape, and scale cultural energy, translating it into a structured system for brands. This allows us to systematically turn cultural energy into commercial impact.

All of this is enabled by Companion, our proprietary technology. Now, we can deliver empirical, data-driven insights and end-to-end strategy, as well as AI to validate and scale performance.

And FiveTwoNine keeps us connected to our global network of creators. This fuels the system with creator insight and behaviour, as well as community understanding, allowing brands and talent to effective co-create campaigns that are perfect for the target audience.

Together, we are able to create industry-leading creator-driven social campaigns. In 2025, BDB and Companion were named Global Agency of the Year and Global Tech Platform of the Year at the Global Influencer Marketing Awards. And in the same year, we also received a prestigious IPA Effectiveness Accreditation.

BDB has also been named as AdWeek’s Fastest Growing for five consecutive years. While BDB was named Agency of the Year at the 2025 Drum Awards, as well as Social & Creator agency of the year by AdWeek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

• Be Fair, Be Transparent - treat everyone fairly, ensure recognition

• Intentional Inclusivity - Actively listen, value diverse perspectives

• Champion Curiosity - Be curious, embrace feedback, explore new ideas

• Own it - Take accountability, be adaptable, lead by example

• Work for Tomorrow - Make decisions that contribute to a better future for BDB

• Kindness Over Ego - Lead with empathy, humility, and honesty

• All other call-outs!

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;

• Not discriminate unlawfully against any person;

• Select the best person for the job in terms of qualifications and abilities.

• This sets out our approach to equal opportunities and the avoidance of discrimination at work.

• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.

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