Head of Social & Channel Production

Job Overview

We’re entering the next era of brand building. Where social-first moves beyond a buzz-word to a living breathing and prioritized operational model.

It’s where culture forms, demand is created, products scale or stall, & where brands are built - in real time.

In this role you will lead the charge over a core workstream, evolving our multi-market owned social capability to transform how global brands grow. You’ll make that model bigger, faster, & famous.

For this position, we need candidates to have demonstrable experience in a social/creative agency.

This role is a powerhouse blend of strategic leadership and operational excellence. You will own the systems, standards that define owned channel work, grow the team, & ensure we deliver with zest across every market and platform.

You’ll collaborate with social teams, creators, and producers to refine the engines that power what it means to be a social agency with creator instinct®.

We’re ready to define the next era of social. Are you?

Responsibilities

You’ve led social at scale, and have a deep understanding of creators

• 10+ years experience in social media management, including leadership responsibility.

• Deep strategic leadership, building best-in class implementation frameworks in partnership with brand strategists, feeding into broader performance and insights work

• Proven track record delivering campaigns and always-on channel management for major brands.

• Strong experience managing multi-market publishing and channel governance.

• Deep understanding of platform-native content, community behaviour, and creators.

An innovator at heart: always at the forefront of new platforms, formats and functionalities

• You can build systems and make them stick

• You know how to create operating models that scale.

• You can set standards teams actually follow.

• You can build structure without killing creativity.

• You know how to turn complexity into clarity.
  

You have judgement, taste, and pace

• You know what good looks like instantly.

• You can elevate content quickly without overcomplicating it.

• You understand how culture moves and how platforms reward behaviour.

• You care about writing, editing, and craft.
  

You lead with clarity

• Calm under pressure. Direct when it matters.

• You build belief in teams and confidence in clients.

• You set the tone. You raise the bar.

• You move fast, but you don’t cut corners.
  

Skills & Attributes

Build and scale the owned social practice

• We need candidates to have demonstrable experience in a social/creative agency.

• Lead the evolution of our social media management capability into a category-defining practice.

• Turn proven delivery into a scalable operating model that works across brands, markets, and teams.

• Build frameworks, training, and playbooks that raise standards across the business.

• Become a trusted partner to our clients, providing counsel and expertise

Strengthen the production engine behind social

• Own and refine the production workflows that power always-on social across multiple clients.

• Improve how production schedules, content pipelines, and delivery timelines operate.

• Build systems that allow teams to move faster without losing quality.

• Turn strong operational practice into repeatable infrastructure.

Evolve our creator-led social system

• Continue developing our creator hub model as the engine of owned social.

• Strengthen how creators, strategists, editors, and social managers work together.

• Ensure creator input consistently strengthens brand output.

ABOUT US

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

We’re enabled by our award winning proprietary technology Companion . Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

LIFE AT BDB

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.

You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

OUR VALUES

• Be Fair, Be Transparent

• Intentional Inclusivity

• Champion Curiosity

• Own It

• Work for Tomorrow

• Kindness Over Ego

EQUAL OPPORTUNITY

At Billion Dollar Boy, we don’t just accept change. We lead it. We believe that a diverse, inclusive team is the spark that ignites our best creative work.

To transform how brands grow, we need the strongest convictions and the most daring perspectives. That only happens when we recruit the best talent from every possible background.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;

• Not discriminate unlawfully against any person;

• Select the best person for the job in terms of qualifications and abilities

Our DEI networks and initiatives give our people a voice, create meaningful conversations, and help us keep improving as a business.

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