Head of Personalisation - FTC 12 months
- Own and drive Sky’s personalisation readiness strategy — defining the capabilities, processes, and dependencies needed to enable full activation through new martech platforms.
- Map the current and future-state journey capabilities across owned, paid and ecommerce channels, identifying opportunities and readiness gaps.
- Work closely with Martech, Data, and Channel leads to ensure that audience management, decisioning, and activation foundations are in place.
- Lead the discovery, documentation and delivery of priority personalisation use cases — defining what success looks like and how it will be measured.
- Create and maintain a structured prioritisation framework to balance customer value, commercial impact, and implementation effort.
- Ensure all use cases are clearly defined, governed, and ready for handover into delivery once the new martech capabilities are live.
- Act as the operational bridge between marketing, data, martech and ecommerce teams — ensuring personalisation ambitions are grounded in executable plans.
- Collaborate closely with Marketing and Transformation teams o ensure readiness work complements (not duplicates) strategic transformation and capability-building initiatives.
- Partner with the Customer Comms Strategy and Planning teams to align use cases with communication and campaign strategies, without overlapping their strategic or creative remit.
- Lead the creation of clear, data-informed customer journey blueprints that connect audiences, content and channels.
- Champion the operational view of customer experience — focusing on how journeys are triggered, personalised and measured.
- Partner with Experimentation and Analytics teams to define test frameworks, success metrics and reporting models.
- Establish governance processes to manage prioritisation, progress tracking and dependencies across owned, paid & ecommerce workstreams.
- Create clear communication rhythms with senior stakeholders to maintain alignment and visibility.
- Bring structure and clarity to complex cross-team initiatives, ensuring delivery milestones are met and learnings are shared.
- Act as the senior thought partner for personalisation readiness across Sky, representing the function in cross-business forums.
- Provide clarity and direction on personalisation priorities to senior stakeholders across Marketing, Data, and Technology.
- Influence planning and decision-making to ensure personalisation is embedded into key programmes and delivery roadmaps.
- Deep personalisation and martech readiness expertise: Strong understanding of how audience data, segmentation, and activation technologies combine to deliver personalised experiences.
- Operational programme leadership: Experienced in building frameworks, defining workstreams and managing delivery across multiple stakeholders – particularly Martech transformation programmes.
- Strategic yet practical thinker: Able to translate ambition into actionable delivery plans without drifting into long-term transformation strategy.
- Strong stakeholder management: Skilled at navigating senior and cross-functional relationships, aligning diverse teams around shared objectives.
- Storytelling and communication: Able to communicate progress, complexity and impact in a clear, structured, and engaging way.
- Commercial and customer insight: Understands how personalisation drives measurable value and customer relevance.
- Self-starter with focus on execution: Thrives in an environment with competing priorities, driving pace and clarity to achieve outcomes efficiently.
- Sky Q, for the TV you love all in one place
- The magic of Sky Glass at an exclusive rate
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- A wide range of Sky VIP rewards and experiences
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